Leadership and Development Led a team of 9 to increase brand awareness from 40% to 45% and expand target market coverage by 30% through multi-channel marketing campaigns.  Managed the team to improve overall work efficiency by 20%. Coordinated 5 cross-departmental projects to ensure on-time delivery, increasing the on-time delivery rate to 95%.  Supervised team activities and organized workflows for maximum efficiency.Marketing Strategy Planning and Execution Collaborated with influencers and conducted social media takeovers to promote the IM Motors, resulting in a 25% increase in average interactions per post, a 20% rise in followers on social media platforms in the last quarter, and a 40% boost in the number of times content was shared across platforms. Created entertaining short videos with TikTok, RED, Kwai influencers to target younger audiences. Developed long-term partnerships with sustainability and tech influencers for consistent promotion.Creative Marketing and Video Production Led a team of creatives in the planning, production, and execution of 85 videos, including TV commercials and creative videos, resulting in an average view rate increase of 20%(2.4M), a 25%(62.5K) increase in like rate, and a 30%(39K) increase in share rate. Established over 20 strategic partnerships with social/media agencies, freelancers, and content creators, including TikTok, RED, Kwai, Autohome Inc. (汽车之家), PCauto(太平洋汽车网), Wing Shya(夏永康), Digital Domain, and Hylink(上海华扬联众), expanding the brand's digital footprint by 25% and enhancing the quality and diversity of marketing content by 15%.  Led the execution of 10 high-profile product launches, including the All-New IM LS6 event. Crafted PR and comprehensive marketing strategies, analyzed market segments, and produced tailored social media content. Successfully garnered a reach rate of 20M people, significantly on WeChat and TikTok platforms.

Customer Relationship Management Achieved strategic partnerships with 5 key enterprises, contributing to company growth. Managed customer demand analysis, conducted business negotiations, and finalized cooperation agreements.Project Coordination and Management Led the overall management of advertising projects, including creating shooting plans and managing budgets. Coordinated shooting logistics, controlled costs, and ensured smooth execution of projects. Oversaw 21 advertising projects with major global clients such as Ogilvy, McCann, Leo Burnett, Publicis Group, Isobar, McDonald’s, Netflix, and Samsung.

Brand research Assisted brand leaders in promoting the youthful transformation of L'Oreal, aligning with brand strategic positioning. Analyzed consumer behavior habits in e-commerce channels to tailor marketing approaches. Conducted independent analysis of competing product marketing strategies.Advertising planning Coordinated with brand spokespersons to establish strong business partnerships. Utilized brand and industry insights to shape the direction of advertising planning and communication. Participated in product development processes, including refining product selling points, conceptual development, and creative ideation.E-commerce activity planning Defined activity themes, supervised execution, and analyzed activity data to provide strategic insights. Contributed to notable projects, including the 618 promotional campaign, selection of a new men's brand spokesperson, and planning of Double Eleven pop-up stores.