• Manage website analytics platforms to ensure data accuracy, consistency, and quality• Establish website KPIs based on industry trends, benchmarks, and historical performance, as well as track ongoing performance against monthly KPI goals• Drive SEO content strategy to boost organic traffic, search visibility, and lead-gen growth• Perform on-page and technical SEO audits to identify and prioritize opportunities to optimize• Report on monthly website analytics & SEO performance insights across multiple domains for internal stakeholders

• Manage client blog engagements (pitching topics, writing, editing, SEO, and localization)• Project manager for digital accounts in international SEO, ASO, social media, content development, and website management• Coordinate with in-country, freelance linguists for digital localization deliverables (international keyword research and SEO, ad copy localization, and more)• Perform SEO audits (technical, off-page, on-page)• Deliver client presentations that inform a targeted international marketing strategy, tailored to the client's needs and aligned with their stage in the customer journey• Create weekly and monthly SEO reporting decks and dashboards; report insights and analytics with clients on an ongoing basis• Conduct local market research and gather global insights for clients seeking to enter new markets worldwide• Compose, strategize, and edit Wordbank's online marketing content (i.e. web pages, internal blog, and social media)• Work with global clients across industries, such as IT, hospitality, education, retail, and telecommunications

• Content marketer and copywriter for landing pages in order to increase SEO and enhance positive brand awareness• Helped re-vamp Frontier's EarlyReturns Loyalty Program in regards to loyalty functionality and aesthetics; composed a Business Requirement Document for technical implementation • Assisted web content management and coordination • Composed travel blog content for target market destinations

• Maintained the firm’s entire portfolio of global client entity data for over 1,000,000 entities, while adhering to regulations, managing risk, and conducting research, enabling sales, finance, compliance, and private wealth divisions to facilitate trading• Interacted and collaborated with internal teams globally (Bengaluru, London, Singapore, New York, and Salt Lake City); obtained exposure to a multitude of industries and types of entities (e.g. hedge, mutual, pension, and Brazilian funds; charities; and corporations)• Created a custom Business Unit Integration Program (BUIP) training packet for the Client Entity Management team to help integrate, inform, and assess knowledge gaps for approximately 10 new hires and all new future employees• Worked as a team of one abroad in the Taipei, Taiwan branch to offset workload for the Americas region by completing tasks in the Pacific Asian time zone; networked with senior management, reduced home office workload by approximately 40%, and conversed in Mandarin, Chinese• Reason for leaving: decided to leave the investment banking industry in order to pursue creative fields related to marketing

• Worked on the Options Trade Date Support Team within Clearing Operations to resolve top day trade discrepancies, ensure timely and accurate data was reflected in client books and risk systems, and analyze root causes of incorrect client behavior • Used Excel and proprietary Goldman Sachs’ computer systems and contacted brokers/exchanges on a daily basis• Composed an Excel recoverability tool for the Options Team with two peers, which increased the efficiency of resolving incorrectly booked Option trades by reducing required time from 42 minutes to 1.5 minutes