I'm a strategic-thinking and results-oriented channel specialist who is always seeking knowledge in the constantly changing media world! My responsibilities include... - Creating custom traditional and digital media plans for local clients. - Executing TV, cable, radio, outdoor and digital media buys for a wide range of budgets. - Selling the agency's digital advertising capabilities to prospective clients. - Training media assistant in daily tasks including media billing and buy stewardship.

• Negotiated and purchased local spot TV, radio and cable for national clients including AT&T, Lincoln Mercury, Ford, Macy’s, Taco Bell, Paramount and Chevron.• Stewarded TV schedules by posting households weekly for LPM and metered markets, collecting post log times, pre-posting quarterly and supervising makegoods.• Resolved monthly billing discrepancies according to clients’ billing deadlines.• Created quarterly post reports for radio and TV. Provided under- and over-delivery explanation reports and rationale for TV overrides.

• Purchased radio and TV schedules in all major southeastern markets for regional clients including Attorneys’ Title Insurance Fund, Inc. and Southern LINC. • Evaluated and presented media packages and sponsorship opportunities to clients.• Resolved billing discrepancies and negotiated makegoods with vendors.

• Assisted media director in media planning projects. • Learned to independently negotiate print, radio and TV buys. • Presented media plans and buys to account teams.

• Planned and purchased online media schedules for local clients.• Optimized campaigns based on performance.• Generated statistical and trend summary reports for account team.

• Shadowed media director in planning and purchasing print, radio, and outdoor media schedules.• Built relationships and communicated regularly with media vendors.