Senior Business Manager
Current• Leading a team of ASEs and DSRs in the NCR region, ensuring the achievement of budgeted figures and driving sales • Setting business objectives and KPIs for improved sales performance and revenue growth• Executing RTM planning and ensuring process excellence to optimize operational efficiency• Fostering cross-functional integration with trade marketing and brand teams• Leveraging expertise in distributor management, business forecasting, and branch trade expense control• Conceptualizing strategies for maximizing profitability & revenue generation, realizing organizational goals; ensuring performance parameters are under control – budget, P&L figures, acquisition cost, and team KPIs • Partnering with core business operations to increase the company’s footprint, expand market share, and generate sustainable revenue gains• Creating a systematic approach to increase reach through potential mapping and sales planning; formulating & executing go-to-market strategies to leverage tremendous opportunities in terms of growth in revenue & market penetration• Establishing processes & SOPs and deploying various methodologies & recommending modern practices to save execution time and realize operational efficiencies• Identifying and networking with financially strong and reliable channel partners to achieve deeper market penetration and improved market share; safeguarding business & ensuring sustained growth, focusing on achieving or surpassing sales targets; expanding the business reach and creating new sales
