At Fitcheck, I played a key role in pivoting our strategy from fashion brand building to a dynamic marketplace. Through strategic customer interviews and a beta test with a UIUC campus sorority, we identified market opportunities that led to this shift. Following the pivot, I focused on cold-contacting brands ranging from Nike to independent designers, introducing them to FitCheck as an innovative sales channel connecting fashion brands with potential customers.

Conducted extensive interviews to uncover and understand customer pain points and challenges, utilizing effective problem and customer discovery techniques. Utilized Strategyzer's value proposition canvas to analyze and identify key factors such as customer pains, gains, and jobs to be done, facilitating the development of customer-centric solutions. Applied Strategyzer's business model canvas to analyze target market segments, define individual value propositions, optimize cost structures, establish revenue structures, identify channel partners, and outline essential key activities. Conducted research on influencer brands market, retail drop shipping market, and retail wholesale market. Created dynamic tool for comparing domestic & international vendors by product line and created a drop shipping supply chain framework.

I consulted for a new ESG business initiative in the North American sector. Conducted extensive research to identify downstream supply chain of a new raw material and assess its feasibility for investment. Created a region-wide concentration map of the raw material and performed a competitive analysis of the market, highlighting crowded competition and profitable industry leaders. Developed two options, build or buy, and prepared pricing scenarios (at-cost, long-term average, high market price) for the raw material. Prepared dynamic spreadsheets and conducted financial analyses, including cash flow analysis, discounted cash flow analysis, and IRR analysis for the next 30 years. Provided recommendations as a result of the analyses.

I consulted for Armstrong International to improve their visibility into their distribution channels as well as to identify and analyze said channels. Conducted in-depth research on the company's network of distributors and representatives selling both their products and competing product lines. Developed a comprehensive profile of representatives indicating success by relevant metrics and created a dynamic scorecard based on said metrics to rank representatives in comparison to each other. Provided recommendations and actionable insights to optimize the company's distribution network and enhance competitive positioning in the market.

I consulted for a property management and rental company, specializing in university student housing, with properties located in Alabama, Florida, Illinois, North Carolina, and Texas. Conducted marketing research focused on the University of Illinois at Urbana-Champaign student market to address the company's objective of increasing tenant purchasing, engagement, and enjoyment. Utilized a combination of exploratory research through literature reviews and case analyses, as well as descriptive research through live surveys conducted via Qualtrics. Employed IBM SPSS Statistics software to analyze survey data, employing various statistical tests including frequency tests, descriptive tests, chi-square tests, Pearson correlations, T-tests, and regression analysis.

As a Business Strategy Consultant, I worked with a startup pivoting its product offering. I conducted market research and discovery interviews to uncover consumer pain points. Based on these insights, I helped pivot the product strategy from a video conferencing add-on to an integrated business solution. I demonstrated the new software to ACE Hardware's new business development team. The result was a solution that enabled customers to engage through live or recorded demos, culminating in a one-tap purchase feature that enhanced user experience.