18 years of experience in sales and general management with renowned FMCG MNCs. My tenure in traditional trade has involved leading teams, shaping route-to-market, trade spend planning and sales automation; geared towards building future-ready sales organizations.Organized trade experience has helped me gain understanding of large format retail, plan category growth initiatives and develop strategic partnerships.A challenging and enrishing ride spanning the length and breadth of the country has taught me the nuances of working with diverse cultures and geographies.