• Corporate Planning: Strategic & annual business planning; financial analysis to back key business decisions• Derive special projects for the acceleration of company growth on behalf of MD’s Desk » Digital Transformation– Recruit, nurture and establish digital marketing team in company » Data Analytics – Prepared 6 vital data dashboard for decision making with Power BI » Market Intelligence – Develop models to advance product, market & industry knowledge• Project Management– Closely monitoring & reviewing of company’s 18 critical strategic projects• Brought uniformity in Balance Scorecard for quarterly & annual review all over company

• Bring key business insights to the table of MD through efficient use of MIS and other reports• Bring de-risking analysis – Market, Customer, product portfolio of company’s business• Present marketing, procurement and SCM dent analysis and strategies to mitigate the dents• Coordinate with business & functional heads to keep MD abreast of events across Business• Assist MD in review of Operating companies' vs Budget & strategic plan• Tracking KPIs and KRAs on business performance - review of Sales, Financial analysis (P&L, Cash flow & MIS), Operational efficiencies & Marketing effectiveness• Gamification of Sales Target – gamified the key business metrics into cricket theme (PC-IPL) and associated rewards & recognition – The average monthly revenue jumped by 40%• Developed Product Development Module (PDM) to identify bottlenecks for struggling products and assign tasks to teams

• Organize & Co-ordinate club’s events & activities• Conducting investors meet for funding local startups• Establishing Incubation center at IIM Ranchi

Designed Go-to-market strategy for a new molecule for severe disease (Atopic Dermatitis)• Conducted Qualitative & Quantitative methods; surveyed 22 doctors in 3 major cities• Analysed industry landscape through market assessment to identify market potential • Determined the value proposition, marketing, and customer acquisition strategy• Identified current service gaps and devised knowledge campaigns for a right sales pitch Performed research to understand market potential of rare disease(Haemophilia) in India• Customer Segmentation by interviewing 8 doctors & 7 key stakeholders across 8 cities• Studied patient flow touch points to identify the unmet needs of the end customer• Identified organograms & decision makers across 8 centres (influencers, KOLs, etc.)