• Lead launch strategy, cross-functional planning, timelines, and more to drive awareness, acquisition, and engagement outcomes for new and noteworthy product features and partner announcements.• Develop clear, compelling, and differentiated messaging for marketing, sales, and customer success teams to leverage in their communications.• Oversee output and QA of all campaign content and marketing collateral, including website content, blog posts, and product demos to communicate our brand and product value.• Conduct primary and secondary research to uncover insights to inform GTM strategies, roadmap development, and pricing.• Oversee output and QA of all campaign content and marketing collateral, including website content, blog posts, and product demos to communicate our brand and product value.

As the Head of Content at MASV, I drove revenue growth by 1) building top-of-funnel awareness through targeted, optimized content, and 2) converting leads further down the funnel with bespoke enablement collateral.

You.i TV is a streaming media provider, now owned and operated by WarnerMedia. As the Content Marketing Manager, I was responsible for You.i TV's content strategy and its key role in building market awareness and thought leadership through demand generation.Key Wins: In this position, I helped drive enterprise customer acquisition of global media brands such as Disney, Twitch, Spotify, Fox, and WarnerMedia.• Managed content and social strategy to grow our online presence.• Led teams of writers, animators, and developers to fuel campaigns.• Produced multimedia content for product promotion and enablement.• Authored SEO blog content; proofread emails and website copy.• Managed event operations to help drive enterprise sales.

As the Community Coordinator, I was responsible for coordinating McMillan's inbound and outbound marketing efforts.• Managed corporate social media profiles to drive brand awareness among target audiences.• Acted as Project Manager to oversee projects from kick-off through to completion.• Coordinated all public outreach, developing media lists and maintaining key press relationships.• Handled the organization, planning, and facilitation of key local events for the company.• Conducted research to gain insights for customer acquisition and campaign planning.

As part of my program requirements, I joined The Algonquin Times team as a Copywriter and assisted in the following:• Formulating copy for advertisements • Messaging• Branding• Concept development