Ankur Gupta Email & Phone Number

Gurugram, Haryana, India

Bangalore Urban, Karnataka, India

Jifflenow is the only company that makes meeting and appointment scheduling a breeze for meeting managers with its eEvent software purpose-built for B2B meetings scheduling at Events. It is trusted by many Fortune 2000 companies to accelerate pipeline revenue from meetings at events and prove ROI from Events to the management team.

Ahmedabad Area, India

SocialPilot helps small and medium digital marketing agencies to streamline their social media marketing processes like content calendar, scheduling, publishing, analytics, team, and client management.At SocialPilot, I am responsible for:1. Team Management - Define monthly OKRs, and help the team to achieve the defined objectives2. Content Strategy - Identify the content gaps based on keywords and user-persona. Create an outline that covers both primary and secondary keywords. Get the content written by in-house and guest bloggers. 3. Content Editing - Ensure the content that gets published is proofread for language, grammar, readability, and statistics3. Feature Launch - Plan and execute the new feature launches to improve customer acquisition and customer retention4. Email Marketing - Write effective emails to improve customer onboarding, nurture, and retention rate5. Team Expansion - Hire content writers, marketers, and graphic designers6. Inter-team collaboration - Helped support team with customer queries, RFQ submissions, partnership calls, and help documents

Panchkula

Responsible for conceptualisation, and execution of the marketing strategies for Salesforce practice, products built on top of Salesforce, and Online Community Management practice. Primarily focused on developing the positioning statement and messaging, boost awareness, drive significant pipeline to achieve the KPIs.Here is what I did at Grazitti:Demand generation by strategising the right content, outline creation, collaboration with the content writer, and designers to spread the awareness about the solutions developed by the in-house salesforce developers. Further, promoting the content through outbound email campaigns, on social media and guest postings.Product launch of Salesforce-Jira connector and branded it as Singergify. It involves conducting customer research, collaborating with the product team, content plan, design guidelines, and marketing to generated leads. As a result, we were able to generate 120 leads in the first year. Also, I created a business plan to launch the product on Appexchange. Sales collaterals management to ensure that the sales team and the channel partner manager has access to the updated datasheets, solution documents, case studies, and presentations. Events marketing to promote Grazitti at events like Dreamforce, Salesforce World Tour, Sydney, Lithium CX Live, etc. Executed the multiple email campaigns to set up meetings, managing the merchandising and event materials, social media promotions, and content to spread awareness.Email marketing by developing customer persona and collaborating with the list building team to get the right emails that need to be targeted. Further, segmented the list and then wrote personalised emails to create demand and generated leads for the services and products.A few other activities are like team mentorship, company’s blog relaunch, the launch of 3 products build on top of Salesforce, and content writing.Tools I have used are DiscoverOrg, Google Analytics, Basecamp, and Ahrefs.

Hyderabad Area, India

Directly reported to the CMO and was tasked with driving demand for SURE - Subscription Management Software by Magnaquest. I also worked on the Business Plan to explore SURE's business potential for OTT, Utilities, IoT and SaaS industry. Performed market research, built strategic partnerships with various IoT vendors, created a feature document for the MVP for the new business lines and presented it to the key stakeholders.Planned and executed email marketing campaigns to drive demand and leads for the product.Managed the overall content plan that includes planning, writing, publishing, and optimization. Managed website content and ensure that it remains updated both from technical and SEO aspects.Achievement - Awarded as a fast-tracker after 6 months of the joining date.

Hyderabad

Responsible for conducting the market feasibility analysis for Buildium’s property management software for the Indian market.Onboarded and coordinated with IMRB to conduct a thorough market research study to explore the Indian property management market.Ran two independent market research studies to explore the I.T software potential for self-managed landlords and co-working spaces.Launched BusyOwners.com - a commercial property management solution. Was part of the core team and wore multiple hats by actively communicating with the early adopters, suggesting changes in the solution, designed mockups for the MVP, wrote datasheets and website content, created a business plan and exhibited the solution at multiple startup events in Bangalore, Hyderabad, Delhi and Chennai.

Hyderabad Area, India

Product Planning and MarketingCompetitive AnalysisMarket ResearchProduct Fitment DocumentClient InteractionBusiness Presentations

Hyderabad, Telangana, India

M.B.A Marketing and I.T

Delhi/Ncr,Western U.P

Duration: 12th March 2012 – 12th June 2012Topic: Marketing Strategy for Fiana & Tivoli.Description: Aimed at finding potential market segment for products, competitive analysis and conducting marketing research to find product buying behaviour. This involved conducting primary research and analysis of the data using both Qualitative and Quantitative Research (Factor Analysis) Techniques.Achievements: Come up with a suggestion to spend more on advertisement and to maintain strong dealer network.Suggested and implemented corporate sales model.

Marketing, Marketing Research

M.B.A (Marketing & I.T)

B.Tech, Information Technology

B.Tech ( Information Technology)