• Executed a comprehensive analysis of Digital footprints across Cvent withtargeted marketing campaigns that increased web engagement by 5% in 2023 on Cventwebsites, Blog engagement by 8% and lead generation by 2%.• Collaborated with Client Services to identify and resolve higher call/ supportrequest issues, resulting in a 11% decrease in customer queries.• Collaborated with Sales and Product team to identify low volume lead generationin Cvent ecommerce system resulting 4% improvement in new prospectgeneration with website optimization.• Developed and implemented data quality checks that reduced errors in reports by15% in last 6 months.• Performed 15-20 CRO test in last 2 years for Cvent marketing websites resultinginto 6% improvement in website engagement.• Developed an automated process that reduced manual data preparation and saved20 hours per month resulting in a additional hours for new projects.• Designed and implemented real time Web performance dashboard for stakeholdersusing API integration that reduced data processing time by 36-45 hours per month,allowing for faster analysis and decision-making.• POC for all the digital campaign analysis for lead generation and campaignoptimization at Cvent.• POC for all Adobe Analytics Admin and Backend process setup, Audit andcompliance management.

• Responsible for Optimization Digital Marketing campaigns across all channels.• Responsible for Website traffic growth for APAC MEA Cvent Websites. (Increase QOQ traffic by 12%)• Optimized reporting and analysis during and Post COVID WFM for Digital Marketing by Attribution Analysis.

• Automated 12+ reports from manual preparation in Microsoft Excel via Adobe Report Builder.• Created 10+ Dashboard and Ad Hoc analysis for Marketing, Product HR for better website engagement and content consumption.

• Responsible for American Express website reporting. (Serve, Bluebird and Redcard)• Requirement gathering from client and making new insightful dashboard for different stakeholders in Adobe Analytics.• Responsible for sending 35+ reports on different frequencies using Adobe Analytics and Report Builder.• Training the edynamicanalytics team on Adobe Analytics.Tootls used-• Google Analytics• Adobe Analytics (Omniture/SiteCatalyst 14 & 15)• Adobe Report Builder• Adobe Ad Hoc Analysis (Discover)• Adobe Analysis Workspace• Power BI• PM Tools: MS Office, JIRA

• POC for Omniture Reporting for AMEX (USA) account.• Creating Excel dashboards for email campaigns to external clients.(Morgan Stanley, Morgan Lewis)• Created documents for users for Repoting in Adobe Analytics for Edynamic.• Reporting and recommendation for American Express website and tracking.• Suggestion on the tracking KPIs for maximum output of implementation.Tools Used:-1. Google Analytics 2. Adobe Report and Analytics3. Eloqua 10

• Business Process Mapping under the Special projects Team of Jabong.• Mapped Process of Marketplace Operation, Procurement (Domestic and International), International Business (Jabongworld.com), HR, Finance, Warehouse Operations, Production of Jabong for optimization leading to Value chain and Value streamline Management• The main work was to map all the process in different function of organization on Tibco Nimbus.