Lead Analyst
Current• Executed a comprehensive analysis of Digital footprints across Cvent withtargeted marketing campaigns that increased web engagement by 5% in 2023 on Cventwebsites, Blog engagement by 8% and lead generation by 2%.• Collaborated with Client Services to identify and resolve higher call/ supportrequest issues, resulting in a 11% decrease in customer queries.• Collaborated with Sales and Product team to identify low volume lead generationin Cvent ecommerce system resulting 4% improvement in new prospectgeneration with website optimization.• Developed and implemented data quality checks that reduced errors in reports by15% in last 6 months.• Performed 15-20 CRO test in last 2 years for Cvent marketing websites resultinginto 6% improvement in website engagement.• Developed an automated process that reduced manual data preparation and saved20 hours per month resulting in a additional hours for new projects.• Designed and implemented real time Web performance dashboard for stakeholdersusing API integration that reduced data processing time by 36-45 hours per month,allowing for faster analysis and decision-making.• POC for all the digital campaign analysis for lead generation and campaignoptimization at Cvent.• POC for all Adobe Analytics Admin and Backend process setup, Audit andcompliance management.
