- Worked with a top three US pharmaceutical company in providing data driven solutions through business intelligence, machine learning and data visualization- Published a ML algorithm to identify which accounts will stop/decrease their ordering of the product in the upcoming months. The algorithm had an accuracy rate of ~75%. Automated the process from start to finish, so the data, algorithm and dashboard were automatically refreshed- Created a dynamic Test/Control matching tool in R Shiny. The user dynamically choose which categorical/continuous variables they want to use in the matching process. The tool was developed with two primary matching calculations, euclidean distance and propensity scoring. The tool reduced the time for a test/control analysis from data pull to impact analysis from one day to less than 30 minutesIdentified ROI impact on various marketing channels using a test/control analysis that led to the client increasing their spends in those marketing channels and resulting in 15% increase in product sales- Working consistently with the client for 2+ years resulted in the client giving Genpact new business and hiring more resources

• Worked with top banks in India, Singapore, UAE, and the USA in implementing Crayon Data's product which resulted in the credit card portfolio seeing a 3% to 5% lift in spends• Established an end to end process for working with over 400 million rows of transaction data using SQL resulting in better insights and 20% better backtesting response rate• Daily tasks included creating campaigns, exploring insights, developed use cases and helping multiple teams in their sprint stories• Prepared multiple result and innovation presentations that were presented to the client• Using R shiny, created a dashboard that displays clusters of customers based on a customer's transaction behavior• Utilised clustering algorithms to segment customers that were heavy fuel transacting customers. Used the results from the algorithm to deliver a specialized campaign. These customers saw a 10% increase in spends in other categories

〉 Worked in an Agile environment. Participated in daily standups, and helped both the tech and marketing teams keep up with deadlines.〉 Created an outreach program to contact universities and business’ around Asia and Oceania to use our platform. Created a database of over 100 contacts. 〉 Led interns in implementing the outreach program. In just one month, my team acquired over 500 users and partnered with business in using our platform as a marketing tool. 〉 Used Mail chimp to send emails to all users of the platform. Created daily events and worked with our new business partners to create promotional events. 〉 Worked with the tech team on building a sentiment analysis algorithm.