Senior Digital Marketing Analyst
CurrentIn my current role as a Marketing Analyst at The Economist, I have gained extensive experience in developing and executing performance marketing strategies across various platforms, including Google, Meta, LinkedIn, Taboola, and Twitter. Through my efforts, I successfully managed monthly spends exceeding 200,000 USD and consistently delivered over 3000 monthly registrations. As an Account Manager for Hewlett-Packard, I successfully managed cross-functional projects and marketing events for the APAC region. My key achievements include orchestrating high-profile events with 500+ attendees and optimizing digital marketing campaigns to increasing leads by 20% and reducing cost per lead by 20%. From conceptualizing strategies to managing logistics, I successfully brought marketing ideas to life.As a Project Manager at P2E Labs, I assisted in formulating the brand vision, go-to-market strategy, and commercialization plans for P2E's suite of products based on Blockchain and Metaverse technologies. I also conducted comprehensive opportunity sizing for MyIPR, both globally and within the APAC region. These experiences have honed my strategic thinking, project management, and market research skills.Furthermore, as a Marketing Analyst at InsureMO, I successfully executed paid campaigns on Google and LinkedIn, while also implementing media planning strategies to drive growth in multiple regions worldwide. By optimizing Google Search Campaigns, I achieved a remarkable 20% reduction in Cost per Lead, showcasing my ability to generate cost-effective results.
