As the Founder and Director of ENFACTUM, I have over 20 years of global experience in go-to-market and business development, with a passion for enabling better business outcomes for my clients. ENFACTUM is an integrated marketing services company that offers solutions ranging from demand intent mapping and lead generation to digital strategy and performance marketing for B2B and B2C organisations across various industries.As the Chief Coffee Drinker at ENFACTUM, I lead the company's strategic partnerships and sales initiatives, working with leading technology vendors, media houses, and venture-based organisations. I also leverage my design thinking, creativity, and data analytics expertise to deliver innovative, effective growth and marketing campaigns that drive customer acquisition and retention. I am always eager to learn new skills, explore new opportunities, and collaborate with other professionals who share my vision of creating value and impact through marketing.