Key responsibilities:• Led the day-to-day running of the GoodtoKnow editorial team, high-profile contributors, industry experts and bloggers. Oversaw the production of family/parenting news, reactive features, social content and newsletters - while also managing longer-term editorial strategy and calendars• Liaised with Audience to stay up-to-date with SEO and EEAT best-practice, and ensured this is followed by all parties working on site providing training where needed• Collaborated with commercial teams to deliver creative solutions that delivered against campaign objectives• Oversaw social media strategies to build engagement, reach and brand awareness on Instagram, Flipboard, Facebook, and TikTok, gaining viral success. Experience with Meta Business Suite, Social Flow, Hootsuite, CrowdTangle and Canva. • Focussed on driving affiliate content, with the creation of buyers guides and supporting content pyramids aiming to boost CTR and affiliate revenue.• Worked with the product and dev team on any required technical work to ensure the site delivers on UX and engagement• Collaborated with print teams to deliver digital dovetailing, including linked-up forward planning, repurposing of print content and utilisation of editorial expertise within the various departments• Acted as brand guardian, ensuring all digital content was to standard and on-brand• Worked with the product and dev team on any required technical work to ensure the site delivers on UX and engagement• Work to drive effective output, reviewing and adapting workflows as needed.• Managed digital features teams working across Woman&Home and Woman's WeeklyExcellent knowledge of various tools, including: Google Analytics, Google Trends. Keyword Planner, Search Console and DataStudio, DeskNet and Content StationAWR, Search Metrics, ParsleyWordpress, Photoshop, Google DocsMailchimp, Taxi, Selligent

Accredited by Humanist UKCreated non-religious wedding and naming ceremonies in and around London.www.thehappycelebrant.co.uk

Advice & Content Editor, Asthma UK● Wrote and published regular health features, blogs and case studies● Compiled monthly newsletters● Briefed commissions for the Asthma UK print magazine● Liaised with media experts, press, marketing and fundraising teams● Adhered to the health charities strict review/sign of procedures.Also contributed to LoveFOOD, LoveEXPLORING and e-commerce site Tbseen.

Responsible for pitching, writing and commissioning content to deliver newsworthy features to the MSN homepage while working towards traffic and commercial targets. Key content areas included: Health & Fitness, Lifestyle, Entertainment, Food and Travel.• Editorial: Commissioned and created features in reaction to topical events while planning editorial calendars. Managed freelancers,and bloggers. Worked with global markets to coordinate content, ensuring it followed brand vision and TOV• Commercial: Worked with the sales team, agencies and clients to deliver high-quality sponsored content for various brands including Nicorette, Listerine, Aveeno, Pizz Buin, Calpol, Clean & Clear. Ensured all targets and KPIs were met• Web Analytics: Monitored traffic and applied results when updating the site and developing SEO content- ComScore, Chartbeat, WebTrends, Hitwise, Google Analytics• Social media: Led strategies to build engagement, reach and brand awareness on Facebook, Twitter and YouTube. Utilised Hootsuite and social analytics• Managing PR relationship: Built and maintained valuable contacts, including PRs, agencies and influencers to keep abreast of new trends and editorial opportunities

Managed the editorial direction of lovehome.co.uk and isitreally.co.uk, the websites for UKTV’s Home and Really TV channels. Key content areas: health and fitness, homes and gardens, celebrity, beauty, fashion, parenting and relationships. Increased mthly page impressions on Home 100% Y-O-Y within my first 12 months. • Managed a team of editors, freelancers and an assistant to create a wealth of digital assets • Worked with production teams and presenters to ensure content matched on-air promotions• Liaised with the channel manager, schedulers and marketing team to arrange editorial calendars• Produced regular features and weekly newsletters• Worked with agencies to produce video content and apps• Increased reach and traffic by developing SEO strategies and improving search rankings• Liaised with commercial teams to develop sponsored hubs and content. Clients included Homebase, Aviva, Clinton Cards and Sainsbury’s

Oversaw the day-to-day running of the lifestyle section of ITV.com including core properties: This Morning, Loose Women, Coleen’s Real Women, The Alan Titchmarsh Show and Daily Cooks.• Planned and produced online copy to support on-air activity and live events• Worked with ITV Press and Publicity to increase media coverage and on-air promotions• Liaised with design teams to create new templates and content formats• Presented exclusive video interviews, red carpet events and behind the scenes exclusives

Sourced exclusive local stories and features for tri-weekly newspaper. Delivered a high turnover of articles across health, entertainment, crime, politics, education, business and the environment. Gained a NCE qualification demonstrating a strong ability in all areas of newspaper journalism.