Anna Belyaeva Email & Phone Number

Greater London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Manage a team of Business Analysts working across different digital projects in the business unit (BRCGS, Safefood 360, AXIO, SSAS/Informed).

London, England, United Kingdom

Delivered new digital platforms and improvements of existing solutions:BRCGS Directory – successful implementation of a bespoke platform https://www.brcgs.com/directory/about-the-directory• SME/Product Owner: translated business need into functional and non-functional requirements working in close collaboration with the vendor.• Test engineering: wrote a set of functional test cases for full manual testing of the solution, managed a team of testers and reported on the status.BRCGS Horizon – BI reporting portal https://www.brcgs.com/digital-solutions/horizon• BA: gathered requirements from internal and external stakeholders, wrote documentation and user guides, marketed product through webinars and client workshops.• BI development: implemented data model with a mix of structured and semi-structed sources and built visualisations in Power BI.• Project management: managed the full project from idealisation through implementation to roll out, developed pricing model, operational processes and trained BDM, Sales and Customer service teams.BRCGS Educate – commercial client-facing learning management system https://brcgseducate.lgcassure.comOversaw the end to end SAAS solution implementation starting from RFP and vendor selection through to roll out.Microsoft Dynamics 365 CRM – internal process improvements

London, United Kingdom

London, United Kingdom

• Participated in the implementation of SQL Server reporting and analytical capabilities in the company.• Responsible for the enhancements and maintenance of the financial reporting suite.• Trained and mentored junior member of the team providing technical support and managing the workload.

London, United Kingdom

Provided ad-hoc analysis and management reporting for Yo! Sushi senior management team, including CEO and CFO. This includes weekly and monthly financial performance and strategic reviews.• Overhauled existing management reporting using advanced MS Excel and VBA by setting up suite of new template reporting.• Improved accuracy and reduced the production time required to deliver the reporting.• Increased accessibility of data and information drill down.• Increased the number of ad hoc strategic analyses possible and the quality of content.

Woking, Surrey, Uk

• Actively identified commercial opportunity and directed and measured the field team performance to ensure that the service Reach provide is efficient and effective in capitalising on the growth opportunities within the market.• Manipulated large and complex data sets including in-house and EPOS data in order to conduct Ad-hoc analysis including forecasting, correlation analysis and return on investment modelling.• Presented the findings of analysis to both internal and external stakeholders.• Translated operational needs into requirements and produced data reports that deliver cutting edge insight and visual impact using MS Excel and Power BI.

Massy, France

• Managed the implementation of in-house data software at the client playing a pivotal role in requirements management, testing and user experience analysis, training and client communication.• Lead the Online Reporting project for the client in close collaboration with the Agile development team (defined and analyzed client’s requirements, documented them in the detailed spec, elicited and translated them from business into technical terms, tested and validated the system, signed off the accuracy of the data).• Organized full training programme for the client’s field team (90 users), conducted the training and was solely responsible for the post-implementation support.• Built and maintained data management process to ensure accurate data capture, QC, reporting and analysis.• Analyzed business needs and built new excel reporting suite to deliver key information to all levels of client business.• First point of contact for all the stakeholders communicating daily with the client including field team, project team and higher management as well as the account and development teams at Reach Contact.

Albi Area, France

• Conducted market research for trade and mass-market retailing and economic research in commercial urban planning mastering all its stages from collecting field data to editing final reports and presenting it to the client.• Conducted ad-hoc quantitative analysis that included questionnaire design, statistical analysis and report-writing.• Analysed business needs and implemented internal databases with MS Excel and Access that considerably reduced the time spent on each market research and increased its accuracy.• Became the referent for the methodology of market research in the firm after elaborating new methodology for different types of research (urban, impact evaluation) or developing and expanding existing ones.• Personally contributed to the national referencing of the firm with mass-market retailing by providing the high quality of reports that served as an exemplary research in competitions with other firms.

Nantes Area, France

• Worked on the methodology of market research: defined the criteria for the analysis of the catchment area of stores and the flow (sales realized by out-of area).• Elaborated stores assessment grid that was integrated in the work of the division.

Санкт-Петербург, Россия

• Prospected potential participants and received foreign delegations. • Participated in preparation and successful conduct of business meetings between the CCI of St-Petersburg and CCI of Bordeaux, France.

Санкт-Петербург, Россия

Carried out financial analysis of companies and made conclusions on their solvency

Doctor Of Philosophy (Ph.D.), Economics

Master'S Degree, Market Research And Marketing Decision-Making, 2:1 Honours

Master'S Degree, International Finance, 2:1 Honours

Bachelor'S Degree, Economics And Management