Anna Daggett Email and Phone Number

- Planning, copy directives, analysis and stakeholder management and agency co-ordination across social media profiles- Overseeing influencer marketing campaign- Growing partnership portfolio on paid and contra basis- Overseeing customer reviews initiative- Content creation across all channels from social media to print on location in Greece and Croatia- Leading ambassador campaigns- Copywriting across all platforms from website development to paid ads- Managing and briefing media support including editors, graphic designers,photographers and videographers

Typical work activities:o Working with clients to discuss the images they require and how they want to use them.o Seeking out appropriate photographic subjects and opportunities across a variety of industries such as Sport, Beauty and Travel.o Using an extensive range of technical equipment, including cameras, lenses and specialist software. o Arranging still life objects, products, scenes, props and backgrounds.o Styling, and posing sessions based on specific briefs to ensure client needs are met.o Budget control and forecasting costs accurately, pricing different services at competitive rates and commercial negotiation, tracking spend and ability to save costs where appropriate.o Ability to work efficiently and autonomously gaining a sense of accountability.o Ability to adapt 'look and feel' of images to fulfil brand strategy, increasing engagement and traction.

Paid Social: Lead the creation of paid digital ad strategies, including target audiences, ad funnels, and KPIs. Analyse customer profiles to ensure optimal targeting and collaborate with external agencies to manage campaigns, coordinating reporting on key metrics.Organic Social: Develop and implement organic social media strategies across all brands, ensuring consistent messaging and engaging content tailored to each platform. Drive growth and community engagement while monitoring social KPIs.CRM/Email Marketing: Oversee CRM strategy across brands, coordinating lifecycle marketing, segmentation, and personalized email campaigns. Track performance and make data-driven improvements to enhance customer retention and engagement.SEO: Coordinate content creation for SEO-optimized landing pages and blogs, supporting organic growth through targeted keywords and consistent content strategy.Product & Sales Campaigns: Manage campaigns, product launches, and promotions by aligning with sales and brand teams. Develop and monitor discount strategies, incentive programs, and cross-promotion opportunities within our brand portfolio focusing on graduate uptake, ambassador scheme, loyalty and referrals.Brand & Partnerships: Ensure brand identity is consistently represented across all channels. Support in managing media suppliers, creating content briefs, and fulfilling partnership deliverables. Identify, negotiate and execute strategic partnership opportunities, adding value through brand fees or contra-based deals.Team Leadership: Lead the marketing team by setting clear goals, promoting skill development, and contributing to the company’s people strategy.

- Social media management across all brands: planning, copy directives, analysis and agency management- Growing partnership portfolio on paid and contra basis- Improvement in customer reviews across all brands- Overseeing target driven sales communication campaigns- Content creation across all channels from social media to print- Leading ambassador and legacy conversion campaigns- Copywriting across all platforms from website development to paid ads- Supporting on rebrand of Erna Low- Managing and briefing media support including editors, graphic designers,photographers and videographers

- Planning and executing a strategic and effective integrated marketingcampaign with key focus on driving sales (increasing by £5k over 3 months)- Content creation for all marketing channels from print media to paid instagram ads, gaining up to 76,475 impressions- Designing and implementing direct mail campaigns, and automations, increasing audience by 16%designing paid ads, brief ing media agency, and heading up various campaigns driving 96% increased reach- Fostering existing and developing new relationships with brand partners- Consulting on and improving elements of CSR focusing on sustainability,gender equality and LGBTQ+ issues- Copywriting for rebrands, updating website and promotional materials,developing and executing successful brand ambassador campaign (3inf luencers attending upcoming trip on a gi fted basis bringing a 71,000combined reach)

Working within the luxury division, across a 21 brand portfolio focusing on Gucci Beauty and Burberry Beauty.Duties include:o Work on paid influencer partnerships across Gucci Beauty, Tiffany &Co - negotiating deliverables and content ideas to ensure brand alignment, liasing with influencers, agents and global teams. o Organising and implementing press mailings, following strict fashion house guidelines. o Hosting influencers at events such as GQ Awards and BRIT Awardso Creating and maintaining current and new relationships with relevant media contacts and influencers through regular contact and 1:1 presentations. o Distributing press cuttings and supporting IM team on coverage analysis as required whilst compiling and distributing the IM monthly reports for necessary fragrance brands.o Ordering and maintaining stock levels for fragrance and make-up.o Managing master media and influencer lists.o Assisting the IM Team in the organisation of key events and product launches such as Marc Jacobs 'Galentine' event and Tiffany&Co Christmas Pop Up. o Creating and managing PO's using the Ariba system whilst communicating effectively to the team.o Writing and distributing bi-weekly departmental newsletter, monitoring trends in the beauty industry, influencer insights and competitor activities.o A focus on sustainability within the wider business through the global Coty Green Taskforce o UK/ London Peer Mentor, helping new interns entering the business.

o Working alongside the Head of Rowing, and other coaching scholars to develop training programs and run sessions for the Novice rowers.o Leading sessions with non performance athletes, ensuring the club remains a place for athletes of all abilities. o Coaching weekly Erg Sessions focusing on technical skills alongside improving strength and fitness.o During my time in this role I was also delighted to be nominated for a Sports Colours Award.

o Spearhead advertising campaigns across social media platforms including Facebook and Instagram. o Manage social media planning for execution of marketing strategies and community management.o Implementation of marketing and promotion tactics to increase traction.o Monitor online presence of society and engage with users, responding to questions, enquiries and complaints.o Photograph society ran events and tripso Photograph and advertise society merchandise

Working in the luxury division across a 21 brand portfolio on brands such as Gucci, Burberry, Tiffany, Chloe, Hugo Boss, Alexander McQueen.Duties include:- Social media analysis using My Market Insight- Collating coverage reports for all brands for global teams- Managing the stock cupboard levels and making sure it was kept in order- Ordering new product launches for all Luxury departments- Managing the guest list/RSVPs for all events- Mailings to journalists and influencers for all new launches- Liaising with journalists on an everyday basis- Creating the bi-weekly 'Edit' and presenting to the Luxury Marketing team every week- Inputting coverage and tracking coverage- In charge of awards entries for all brands- Helping organise influencer and press events (cars, stock, deliveries, set-up and logistics)- Using the Ariba invoicing system- Competitor analysis- Building relationships with press and influencers- Attending evening and weekend events

o Successfully spearheaded campaigns across social media platforms including Facebook, Instagram, Twitter, and LinkedIno Manage social media planning for execution of marketing strategies and community management o Implementation of marketing and promotion tactics to increase tractiono Monitor online presence of society and engage with users, responding to questions, enquiries and complaints.

o I carry out live filming during local council runs events, showing my ability to work under intense pressure and follow key instructions.o First Assistant Director of “The Gifted” in charge of script supervision during filming and editing, recruiting extras during filming and managing administration required such as H&S, time management demonstrating the ability to work on a tight timescale throughout filming.o Interviewing and recording clients in local events, following strict instructions and performing against a brief. Communicating clearly with the public to show in an efficient manner how best to respond to questions and recording this.o Styling shoots to ensure a theme is kept to and providing continuity between shots.

o Camera work depicting the day using small details, following instructions, working with a shot list, working to a tight timescale, working alongside a team and with professionalso Meeting with clients to ensure we can achieve what they want from our films, detailed planning, organisation, time management, customer service.o Taking part in the wedding journal show, negotiation, ensuring our product meets high-quality goals required in the challenging environment of a wedding day.o Meeting challenging goals and targets set by management through future-focused feedback.

o Achieving competitive targets and following detailed instructions in a time critical environment o Studio work for commercial headshots, and portrait sessions, changing light when directed, posing clients and interacting with customers to ensure high levels of client satisfactiono Interacting with clientele upon arrival to ensure comfortability in an inclusive and informal environment, as well as a professional experience.

o Analytical skills based on pre class admin, marking attendance, registration data collectiono Numerical organization, collecting and recording fees for various classes, competitions and summer campso Script writing and editing for productions such as STRIVE performed in Waterfront Hall Belfast o Back stage management- managing 70+ team members in a high pressure environment