Anna Drake is a Copywriter at Amica Mutual Insurance. She possess expertise in copywriting, product naming, toys, content strategy, advertising and 20 more skills. Colleagues describe her as "A true pro, Anna Drake is a gifted and savvy copywriter. I had the enormous pleasure of working with Anna as her manager at Hasbro. As a Senior Digital Merchandising Brand Writer for several key brands, she wrote sparkling, persuasive, and on-brand copy. She also used her SEO expertise to implement an eCommerce strategy that helped convert browsers to buyers. Anna is skilled at working with cross-functional partners to help craft or refresh a brand's personality. She's created numerous brand bibles, wrote engaging character bios and storylines, named a wide range of toys, and wrote technical instruction copy for some of Hasbro's most complicated items. Anna juggled all of these various projects on tight deadlines with ease, and I could always count on her copy to be meticulously copyedited. Because of Anna's reputation as a talented copywriter, she was sometimes tapped to take on projects outside of our team--attention-grabbing ad copy, informative (but never dry) articles, and even the occasional speech. Anna knows how to write for any audience. In addition, she was a mentor to many of the junior writers in our pod, always taking the time to help with questions, cheer them on, or make them laugh with her quick wit. Anna would be an excellent addition to any writing team." and "For 4+ years, I had the pleasure of working with Anna as a Senior Global Specialist Writer on our Brand Creative team at Hasbro. Anna is a master at her craft – a brilliant creator of narrative and messaging who understands the power of words to engage an audience. Her agility and tenacity for excellence has shaped brands across media platforms, categories, and markets. Anna’s quick wit and candid style make her the perfect collaborator – a great listener who drills down to the needs and desires of the client to develop clear briefs and on-target solutions. She is constantly evolving and an expert at research and understanding the audience – she knows who she is writing for and how they think and the specific words to evoke an emotional response or action. Anna effectively juggled and supported multiple global brands including Transformers, Star Wars, Littlest Pet Shop – meeting every deadline – while taking on added responsibilities in mentoring and elevating the team as we transitioned to a global entertainment company and acting as the editorial liaison to our marketing teams. Always professional and a delight to work with – if you appreciate someone who will challenge the norm, build a brand and always shoot for the best I highly recommend Anna."