Ecommerce Merchandising Specialist
Current- Drive the merchandising strategy and optimize product presentation on carvedesigns.com in partnership with the VP of Ecommerce
- Successful launch of a Shopify 2.0 website in March 2023. Working closely with Web Development and Creative Marketing Teams to enhance UI and UX sitewide.
- Execution of our Fit Experience in March of 2024. Included is a Swim Style & Fit Finder page along with a Fit Quiz, leaning on AI to help our customer find her best fit. Links attached.
- Collaborate with the Marketing Team in maintaining the campaign calendar, product launch management and product priorities to support sales and marketing plans.
- Product Detail Page Set up, Tagging, Page layout, Images, Reviews, pre-orders, and UGC Optimization.
- Sitewide imagery and copy curation (i.e. PDP studio/lifestyle imagery selects, descriptive copy, homepage imagery and layout presentation)