Anna Floyd Email & Phone Number

Boone, North Carolina, United States

As Creative Manager at ECRS, my role is to ensure we have a creative vision in place for all marketing efforts. I ensure our brand is held to the highest standard, and I am very intentional and sweat every detail. I was crucial in developing our brand re-fresh and implementing across various channels. I enjoy brainstorming with my team, and ensure a creative brief is in place and ready for Marketing Director approval. In this new roll I am charged with setting creative vision, and working with my team to implement. I am currently the sole graphic designer on our team as well, and everything Marketing produces in visually implemented with my designs. I pay close attention to information hierarchy, and ensure our emails and web pages are organised in a way that is digestible and information is clear, creating a strong user experience. I work closely with various departments, including sales, dev, product teams to ensure I am supporting them with creative vision and designs needed for various projects. Marketing is the face of our brand, and I ensure our marketing efforts stay on-brand and appealing to the viewers eyes. I am extremely intentional in this role and a creative leader for my team.

Boone, North Carolina, United States

As the lead designer at ECRS, I have ensured our brand is strong and integrity held with all marketing efforts. Working for a B2B company, I have gained great knowledge in marketing to different demographics. As lead designer, I have gained many skills in my expertise, including large Trade Show booth design, large tradeshow branding, digital marketing, print marketing, re-branding, and more. This has been an ever evolving roll, allowing me to own my tasks and role as a strong creative on the team. I’ve had the opportunity to own all branding for Ignite, a large tradeshow hosted by ECRS with 300+!attendees, working with various vendors and printing large format signage, as well as app design development and website design development, online marketing campaigns, and apparel and swag designs. I worked on a brand re-fresh, paying close attention to color theory, preformed a swot analysis to determine the tone and vision for the brand, and worked closely with my team to ensure it was intentional and strong, and aligned with the CEO vision and company culture. ECRS is a family owned company and I have had the opportunity to work closely with the leadership team and support them with creative. I have learned to sweat the details with this role, and have supported with various projects company wide, including product releases - working to create lane light decals for self checkout units- to ux icons for point of sale software, working with the lead ux designer on accessibility and enhancing our brand with web colors. I continue to grow each day and gain valuable knowledge and experience in my trade.

Blowing Rock, North Carolina, United States

At Westglow, I was the Marketing Director and a part of the admin team. In my time at Westglow I was in charge of all Marketing efforts from vision to implementation. I grew strong marketing campaigns for their yearly holiday sale, and tracked sales and analytics, ensuring our ad dollars we’re used with intention and used geo-targeting for our ads based on demographics from sales. I implemented property-wide signage, and internal digital marketing efforts as well as worked with large ad companies with digital ad campaigns. I was also charged with managing the spa, and gained knowledge in leadership and management. I refined their website design, and managed the website and all social media accounts. I worked with various weddings vendors, and helped with signage for events and weddings held at the beautiful Manor House. I worked closely with the head chef to capture quality images of each seasons menus, and worked directly with the owners on various large events, and many philanthropic events in our community creating signage and digital advertisements.

Boone, North Carolina, United States

At Mast Store, I was the head designer for all digital marketing and social media design. I was the main designer for their product design for retail sale, including apparel, mugs, tumblers, hats, etc. I was in charge of all event branding and signage, including large format prints to small bag stuffers. I designed all branding as well as worked in their in-house print production working the print press and ensuring quality exceeded expectations. In my time at Mast Store, I mastered my skill in wearing multiple hats, and became a strong asset to their design team. I became the trusted designer and go-to for many employees and was able to work on fun projects, and learn many new skills in my time. I had the pleasure of working with their incredible photographer to help with creative vision and setup for photo shoots, and learned strong photoshop skills that helped evolve me as a designer. I was lucky to work with many co-op companies on digital marketing campaigns including The North Face, Patagonia, Keen, Sherpa, Merrell, and many other top outdoors companies ensuring each brands guidelines and integrity was held, while also aligning with Mast Stores brand identity. I re-designed the website and working with the web team to ensure it was accessible and had a strong user experience. I worked on apparel for many large events in North Carolina, including Merlefest and the World Equestrian Games. I soaked up knowledge like a sponge and grew into a strong designer and asset to their Marketing team.

Chapel Hill, North Carolina, United States

Designed all advertisements for Knoxville magazine, Durham magazine, chapel hill magazine, and the weekly newspaper. I was also charged with heading design and layout for the weekly newspaper, and helped with event marketing for their 2014 Taste event.