Global Marketing Director
Current·Create global marketing strategies that will help drive brand image, translating brand strategies into insightful creative briefs and content strategies.·Designated point person for the creation of the 360 go-to-market plan,collating all cross-functional input and expertise for seasonal campaigns.·Partner closely with GM partners across all product categories for Retail& Outlet to understand key seasonal messages, product priorities, and BUpreferences;·Create focused concept briefs for creative & production with the guidance ofSenior Manager Oversee the global content development process for seasonal campaigns to ensure focused and consistent tiered messaging & productpriorities across all consumer touchpoints;·Support the Associate Manager with the creation of global shot lists, assetbriefs, and campaign performance recaps;·With the support of the Senior Manager, create and own the 360 go-tomarket launch strategy while providing strategic guidance and support to BU marketing leads for local activations;·Facilitate discussions to drive decision making and move projects towardcompletion;·Analyze marketing initiative performance against set objectives and KPIs tocreate global recaps and hindsight’s;·Build strong relationships with key cross functional partners (Creative Studio,PR/Events/Celeb teams, Social, and regional Marketing) to execute cohesive marketing communication needed to achieve business goals.
