·Create global marketing strategies that will help drive brand image, translating brand strategies into insightful creative briefs and content strategies.·Designated point person for the creation of the 360 go-to-market plan,collating all cross-functional input and expertise for seasonal campaigns.·Partner closely with GM partners across all product categories for Retail& Outlet to understand key seasonal messages, product priorities, and BUpreferences;·Create focused concept briefs for creative & production with the guidance ofSenior Manager Oversee the global content development process for seasonal campaigns to ensure focused and consistent tiered messaging & productpriorities across all consumer touchpoints;·Support the Associate Manager with the creation of global shot lists, assetbriefs, and campaign performance recaps;·With the support of the Senior Manager, create and own the 360 go-tomarket launch strategy while providing strategic guidance and support to BU marketing leads for local activations;·Facilitate discussions to drive decision making and move projects towardcompletion;·Analyze marketing initiative performance against set objectives and KPIs tocreate global recaps and hindsight’s;·Build strong relationships with key cross functional partners (Creative Studio,PR/Events/Celeb teams, Social, and regional Marketing) to execute cohesive marketing communication needed to achieve business goals.

Listen to user needs; Be responsible for product feature definition,planning and design; Ensure the smooth operation of the team and track program errors, etc；Collect new user requirements, information on competitive products andconduct requirements analysis, competitive product analysis and research onproduct trends, etc.Responsible for translating the business product owner's vision and strategic；Focus into compelling digital solutions to meet customer needs；Translate the vision and strategic focus of the business product owner intocompelling digital solutions that meet customer and business needs;Responsible for maintaining a backlog of requirements for the design andtechnical teams;Focus on business viability and prioritization of value.

Assist the consumer research team by checking the logic of questionnaires;Analyzing the data from the research results of target users and products;Do market research and competitor analysis, brand promotion analysis;According to project requirements, visualize data and research results, assist;The team in writing research reports, participate in Campaign research.

Research and collect important industry information such as clothingpopular、themes、popular colors、popular surface accessories and popularcollocations;Conduct targeted market research, write apparel product development plansand design themes.

Design clothing according to aesthetic principles, integrating technical andmarketing.

Collect fashion information, including fashion shows, fashion themes.