Anna Lobanova Email & Phone Number

Genève, Suisse

Annecy, Auvergne-Rhône-Alpes, France

➽ Organisation of the Franco-Russian Forum "Trianon Startups" in Moscow bringing together French Startups and Russian Corporate Groups in the framework of the Trianon Dialogue created on the initiative of Presidents E. Macron and V. Putin

➽ Preparation of the event in France: prospecting for innovative startups, study of their activity and compatibility with the activity of Russin Corporate Groups, accompanying the French delegation (60 people), management of appointments in Moscow.
The event website https://trianonstartups.com/

Obtained results: participation of 30 French startups and 25 Russian Corporate Groups (Bank VTB, Gazprom, Rosatom, Rossneft, Russian Railways etc.), more than 250 meetings organized during the day.

Annecy, France

➽ Development and implementation of the global marketing and communication strategy
➽ Design and implementation of the annual marketing plan, product launches
➽ Control of all e-commerce activities, traffic aquisition (SEM, display, affiliation, E-CRM, crowdfunding, marketplaces, database)
➽ Reporting and analysis: traffic, number of new visitors, average shopping cart, CPC, CPO
➽ Management of digital agencies and corresponding budgets
➽ Customer Service
➽ Stock management

Obtained results: improvement in the transformation rate of 23%, growth in the number of orders of 40% in the last 9 months of activity, construction of the annual 360° marketing plan (online, retail and klokers shop in Annecy).

**** Klokers is a Swiss watchmaking and design company. Klokers manufactures and offers unique and innovative watches and accessories.

Thanks to its omni-channel strategy, Klokers now has customers in more than 70 countries around the world. Available in stores since 2016 in Europe, klokers continues its international growth (Middle East, Asia, USA ...).

Thanks to its technological development program, the brand received in 2014 the "FCPI" innovation label and in 2015 the European label "Innovation & Performance" (EBN - Thésame) and "Entreprise d'Excellence" (BPI France).

Annecy, France

➽ Development of the agency's strategy, market study
➽ Prospecting of companies wishing to set up in Russia through e-commerce, diagnosis of the need, advice on digital projects, development of the omnichannel strategy
➽ Creation of the web site in English, French and Russian

Obtained results: commercial proposals prepared for Sisley, IDKIDS, Net à porter, Etam, Feelunique

**** Digital Advertising and Marketing agency DA Skipper is specialized in performance based media campaigns. With 15 years experience in Marketing and Advertising for Russian and foreign brands entering Russian market, we have built a proven strong E-commerce knowledge.

Digital Advertising and Marketing agency DA Skipper also opens up new opportunities for foreign businesses challenging the Russian market. We have offices in Moscow and Amsterdam to provide a full range of facilities and tools to tailor your Russian campaign at the most popular web sites of the Russian Internet.

Main Clients:
Yves Rocher Russia & Kazakhstan (cosmetics)
Dr Pierre Ricaud (cosmetics)
Legrand (electrical and digital building infrastructures)
ZTE (electronics)
Atlas for men (fashion)
Petit Bateau (fashion)
Nescafe Dolce Gusto (food)
Tutti Frutti (frozen yogurt cafes)

http://www.daskipper.com/

Paris, France

➽ Business development: elaboration and implementation of the media planning (Display, SEO, SEA, SMO campaigns) and promotional plan; optimization of traffic drivers; monitoring of performance indicators; sales animation; construction of the offer and newsletter planning in line with the omnichannel activity; development of site content to improve referencing and customer experience; proposal of business improvement actions
➽ Budget management (2mln €/year): analysis of investments; preparation of the annual budget and the 3-year plan
➽ Digital strategy development: understanding of the competitive environment, market and brand challenges, needs of active and prospective customers
➽ Management of digital projects, development and implementation of the roadmap: redesign of the website; transition to the new e-commerce platform; implementation of SEO, abandoned shopping cart, sponsorship program, Order Tracking solution, Webscoring; implementation of new means of payment, single-use coupons; implementation of the mobile mini-site, 360° operation with the use of flash code.
➽ CRM: customer base management, address collection
➽ Management 2-4 people

Obtained results: traffic +300% in 4 years, significant increase in turnover from 100 orders/month to 40K orders/month in 6 years.

Russia, Yakoutia

Shooting of Nicolas Vanier's film "Wolf" in the North of Russia (Yakutia region): preparation of the shooting, costumes, management of extras, help in the direction.

Strasbourg

Translation of official French/English/Russian texts: press releases, signatures, ratification of conventions, updating of the Russian website of the Council of Europe.

France

Moscow, Russia

➽ Project management: transfer of the Supply Chain from France to Russia for the brands Yves Rocher, Dr. Pierre Ricaud, Daniel Jouvance, Stanhome
➽ Management of product stocks: physical and computerized stock reports, organization of inventories, control of the Bertelsmann warehouse and of all pick and pack processes (700K packages / year), out of stock products, product approvals, tracking of trucks between La Gacilly in Brittany and Yaroslavl in Russia.
➽ Coordination of the activity of service providers: customs, warehouses, the Russian Postal Service

Master, Professional Translation

Institute of Translators, Interpreters and International Relations

Master, Translation And Intercultural Communication