Anna Lynch Email & Phone Number

United Kingdom

Global

Cologne, North Rhine-Westphalia, Germany

Köln, North Rhine-Westphalia, Germany

Troisdorf, North Rhine-Westphalia, Germany

My role consists of three key elements, namely Innovation Workshops, Guided Innovation Tours and Content Development:- Innovation Workshops: Using a variety of methods such as Creative Problem Solving, Design Thinking and Lego Prototyping, I facilitate Customer teams to identify new ideas and innovations applicable to their organization. I work with teams.

I was responsible for driving consumer insights projects for the gum & candy category in South Africa, ultimately informing the brand plans. Research projects varied between quantitative and qualitative methodologies, applied as required to understand the full consumer journey.

Johannesburg Area, South Africa

We help you understand your customers, more specifically what they buy, where they buy it and why they buy it. Providing shopper insights is key to our Consumer Panel offering and it helps clients leverage facts to better their position in the market. We work with our clients in broadening their understanding of the market and what it demands.

Johannesburg Area, South Africa

- Programme and portfolio management- Project management and delivery assurance- Strategy development

Johannesburg Area, South Africa

- Global Account Manager- Eminence building and corporate marketing- Corporate strategy development- Competitive assessment and marketing strategy development

Pretoria Area, South Africa

- Customer satisfaction benchmarking (The Ask Afrika Orange Index)- Corporate reputation benchmarking (The Ask Afrika Trust Barometer)- Company marketing and event management - Auditorium music testing for a popular radio station

Pretoria

M.Com Marketing Management, Consumer Behaviour And Pricing

B.Com (Hons), Marketing/Marketing Management, General

B.Com Marketing Management, Marketing, Cum Laude