Brand Director
CurrentDevelop and execute brand marketing strategies and programs in line with organization and department goals to ensure the growth and development of the JHMR database and brand. I lead the PR team, in-house Creative Manager and Digital team in the development and execution of marketing plans that appropriately grow customer counts in the three key customer segments—utilizing the appropriate mix of channels, product, price and packages to increase winter and summer business and position JHMR as a year-round lifestyle brand.Responsible that all customer-facing collateral is brand-right and meetings fundamental marketing objectives and meet annual financial and customer objectives.
Jun 2008 - Present
