As an Assistant Manager - Retail Development at Red Sea Global, I am responsible for creating and delivering exceptional luxury lifestyle experiences for high-end clients, brands, and retailers in two new destinations in Saudi Arabia, AMAALA and The Red Sea Project. These projects are part of the Saudi Vision 2030, a strategic framework to diversify the economy, promote tourism, and enhance the quality of life in the Kingdom.With over 13 years of experience in the luxury industry, I have developed a strong expertise in luxury strategy, retail, and business development. I have an MBA in Luxury Brand Management from ESSEC Business School, where I learned how to manage luxury brands across different markets, segments, and channels. I also have a Master's degree in Accounting and Audit, which gives me a solid foundation in financial analysis and reporting. I am passionate about the luxury sector and its potential for growth and innovation, especially in emerging and frontier markets. I have worked on multiple international projects, such as a consulting mission for the Chalhoub Group, where I proposed a go-to-market strategy for their expansion in Latin America. My goal is to leverage my knowledge, skills, and network to create value for my clients, partners, and stakeholders, and to contribute to the development of the luxury industry globally.