Anna Smith Email & Phone Number

MARKETING STRATEGIST Multi-Channel Marketing | Data Analysis | Media Planning and Buying | Content Marketing | Project Management | Lead Generation | Brand Awareness | SSGI Certified Scrum MasterHIGHLIGHTS* Marketing Professional with 15+ years of Performance-Driven and Strategic Marketing across multiple industries* Created Targeted Digital Campaign to niche audience, with >30% increase in Page Likes and Engagement* Delivered >300% increase in qualified leads through Marketing Strategy, Automation, and Data Analysis * Design and layout of Print and Digital Advertising, Email Campaigns, Conference Materials, and Collateral * Developed Content and Graphics (LinkedIn, Facebook, Instagram, Pinterest, and X) with >60% website traffic* Secured Media Interviews in the WSJ, Trade Publications, and niche TV programs* Developed relationships with prime vendors and negotiated > $25k in additional co-op dollars* Won new business through successful Pitches and Presentations, resulting in Significant Revenue Growth* Created and Implemented a Robust Strategy to Boost Revenue by Cross-selling profitable products and services* Increased Media Presence in new markets, resulting in > 20% increase in gross sales* Liaised with Sales, Events Team, Leadership to develop Strategic Plans and Marketing Initiatives to Increase Leads* Managed and optimized $3M monthly advertising budgets for multiple clients by identifying and recommending new media channels to enhance media mix and reach, resulting in Greater ROIKEY SKILLS• Providing Marketing Strategies and Implementation for multiple service sectors and industries• Industry Clients include Hospitality, Tourism, Retail, Banking, Insurance, Medical Facilities, etc.• Media Planning and Buying based on Budget (Vendor Management, Vendor Negotiation)• Overseeing Brand Identity for internal/external creative Digital, Web, Social Media, Email, and collateral • Developing Strategies to increase Brand Awareness and Revenue• Project Management from Campaign Concept to Execution as directed by Stakeholders and Clients• Leading and guiding Creative Teams to produce consistent, high-quality Design and Branding Solutions• Expanding and growing New and Existing client base through innovative ideas to achieve client goals• Managing multiple accounts as Primary Liaison between Agency Staff and Client Marketing Teams• Updating Company Website to ensure all information is accurate and up-to-date• MS Office Suite, Adobe Creative Suite: InDesign, Illustrator, Photoshop, and Acrobat, Mac OS

Listed skills include Marketing Strategy, Social Media Marketing, Integrated Marketing, Account Management, and 25 others.

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  Marist College

  Ba Communication, Concentration In Advertising And Public Relations