Anna Tobin
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Anna Tobin Email & Phone Number

Freelance editor, journalist and interiors stylist at Freelance journalist, branded content writer and stylist
Location: London, England, United Kingdom 23 work roles 1 school
1 work email found @btinternet.com LinkedIn matched
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Role
Freelance editor, journalist and interiors stylist
Location
London, England, United Kingdom
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Anna Tobin is listed as Freelance editor, journalist and interiors stylist at Freelance journalist, branded content writer and stylist, a with 3332 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at btinternet.com and a matched LinkedIn profile for Anna Tobin.

Anna Tobin previously worked as Freelance editor and writer at World Economic Forum and Head of Editorial, EMEA at Distillery. Anna Tobin holds Ba Hons, Politics And Broadcast Journalism, 2.1 from University Of Leeds.

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{first}{last}@btinternet.com
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Profile bio

About Anna Tobin

Do you need tech, climate or business content? Email annatobin@btinternet.comI’m a creative and versatile multimedia business, sustainability, climate, technology and consumer journalist, editor, copywriter and content strategist. I specialise in creating simplified, engaging explanations of complicated business, scientific and technical processes and policies for lay and expert audiences. I have 20+ years’ of experience working for national and international newspapers, magazines, B2B and B2C titles, websites and the corporate and third sectors. My global contacts include multinational CEOs, policymakers and household names. I also devise and run successful social media campaigns and blogs. I produce newsletters with a high open and conversion rate, plan content calendars, draft scripts and run training programmes. I write and edit partner and sponsored content, white papers, thought-leadership pieces, ebooks, press releases, well-received speeches and successful award submissions and appear as an expert on TV and radio. I research and identify data-led, news-worthy stories; proof-read; budget; manage production workflows, teams and stakeholders; commission; edit copy to style; and, create entertaining, accurate and shareable content using words, images and video. I enjoy the challenge of getting content to fit diverse international audiences to create great UX and UI. And, using A/B testing, keyword research and data analytics, I optimise content for SEO to move audiences along the marketing funnel. I put as much thought into a Tweet as I do into long-form features. I work with WordPress, Adobe, Photoshop, Google Analytics and Mailchimp and quickly pick up bespoke CMS. Skills: Launching websites, writing engaging content, interviewing, copy-editing, digital production, blogging, copywriting, thought leadership, content management, content strategy, branded content, social media management, styling, advising start-ups, media consultingNews and feature specialisms: lifestyle, business, personal finance, media, technology, sustainability, consumer issues, design, food and travel Examples from my portfolio can be found here https://annatobin.contently.com

Listed skills include Editorial, Magazines, Publishing, Journalism, and 14 others.

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Freelance journalist, branded content writer and stylist
Freelance Journalist, Branded Content Writer And Stylist
Freelance editor, journalist and interiors stylist
London, GB
Website
Employees
3332
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23 roles · 17 years

Anna Tobin work experience

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Freelance Editor, Journalist And Interiors Stylist

Freelance Journalist, Branded Content Writer And Stylist

London, Gb

Freelance Editor And Writer

Current

I work with key stakeholders and partners in this international non-governmental lobbying organisation to create engaging thought leadership pieces and I edit long-form and social copy produced by world leaders from government, business, philanthropy and culture on pressing climate, health, technology and business issues.

Jun 2022 - Present

Freelance Editor, Journalist And Interiors Stylist

Current
Freelance Journalist, Branded Content Writer And Stylist

London, United Kingdom

I commission, write and edit multi-platform copy. I write and edit in an accessible, versatile and concise manner and always meet deadlines. I work on politics, technology, homes and interiors, sustainability, business and consumer features. I also style shoots. Editorial clients include: The Times; The Sunday Times; The Guardian; The Financial Times; The Sun; Mother & Baby, Family Traveller, Ideal Home; House Beautiful; Homes and Gardens; 25 Beautiful Homes; Houzz; Glamour; Grazia; Prima; Olive; Broadcast; MSN; AOL; Netmums; Engadget; HuffPost; Love Travel; Ciaobambino and BA Highlife. Commercial clients include: Nationwide; Ford; eBay; Marriott; Strettons Chartered Surveyors; Taboola, Holland & Barrett, E.ON, Nationwide, Agama, Axora, Harper James Solicitors and BA.

Jan 2003 - Present

Head Of Editorial, Emea

London, England, United Kingdom

I oversaw distillery's EMEA editorial team, writing and editing customer reference stories, case studies, blogs, newsletters, ebooks, scripts and emails for major global brands, such as Google, Microsoft and YouTube, as well as smaller local players and non-profits. I also created social copy for Twitter, LinkedIn and Instagram and assisted with new business pitches.

May 2021 - Jun 2022

Copywriter

London, England, United Kingdom

Nov 2020 - May 2021

Freelance Copy Editor

I proofread and edit copy on native advertising, SEO, lead generation, conversion optimisation, customer acquisition and general marketing.

Aug 2018 - May 2021

Legal Copywriter

I researched and wrote business and legal features for this national law firm's Business Growth Hub, focusing on SEO and audience needs.

Jun 2020 - Jan 2021

Editorial Consultant And Content Strategist

London, United Kingdom

Nurole is a global recruitment platform for board roles. Using SEO tactics, data and analytics, I created and positioned the editorial content on the site to help grow Nurole’s membership, turn it into a governance and diversity knowledge hub and make it an internationally-known brand. I wrote news articles, features on governance, not-for-profits, sustainability, and diversity, and conducted interviews with global decision-makers, such as green energy guru Britt Ide. I edited and grew the open rate of the newsletters and developed the Twitter and LinkedIn feeds. I initiated content-sharing opportunities with others in the diversity space, ghostwrote opinion pieces for the CEO, which I placed in external media, and crafted successful award applications and speeches.

May 2019 - Mar 2020

Editor (Part-Time)

Ready For Brexit

London, United Kingdom

Ready for Brexit is an impartial business advice service set up by leading decision makers in recognition of what a huge impact Brexit will have on the business world. As launch editor of this service, I grew the readership to over 20,000 unique monthly visitors. I achieved this by listening to user feedback, optimising the site for SEO, and exploiting social media. I drove the content strategy to ensure that the site remained politically impartial. I analysed UK government and EU notices and interviewed business leaders and policymakers. I commissioned, wrote, and edited the news, ed note, and features, focusing on timely, targeted engaging content to prepare businesses for Brexit. I produced the weekly newsletters and I liaised with the PR team to help promote the site across the national and international press. I also represented the company on global radio and TV.

Jun 2018 - Jan 2020

European Media And Technology Contributor

London, United Kingdom

I wrote several media and technology stories a month for the Forbes website

Jun 2018 - Jul 2019

Commissioning Editor

London, United Kingdom

I commissioned articles and photography for Pellmell and Woodcote, the magazine of the Royal Automobile Club, an exclusive private members club based in central London and Surrey.

Oct 2017 - Dec 2017

Acting Features Editor/Deputy Editor Grand Designs Magazine

Essex

I compiled gardening, design and news pages, wrote general features and edited pages from outside contributors.

May 2017 - Aug 2017

Freelance Consumer Brand Journalist

London, United Kingdom

I come up with story ideas and craft press releases and blogs to help a major international car manufacturer get column inches in national newspapers, consumer magazines and websites across Europe.

Feb 2017 - May 2017

Commercial Copywriter

London, United Kingdom

I came up with headlines and wrote features on everything from car parts to business travel for commercial clients, such as eBay, British Airways and Samsung. I input pieces into the content management system and source images from photo libraries.

Aug 2016 - Dec 2016

Contributing Freelance Writer And Editor

London

During this short term cover contract, I wrote and edited general image-led interior features on everything from open storage to colour schemes. I also interviewed designers and home owners on their interior schemes. I worked directly from the in-house content management system.

Oct 2015 - Jan 2016

Freelance Social Media Contributor

Social Media

I blog for one of the best-known US family travel websites, CiaoBambino.com, where I am often praised for my approachable style. I also write and edit the blog www.dontcrampourstyle.com, aimed at people living in small homes.During 2013-14, I was selected as HouseTrip.com’s Family Travel blogger. I blogged and tweeted from destinations around the world. I have over 5,000 Twitter followers, run the Facebook page https://www.facebook.com/DontCrampOurStyle and I am active on Google+ and Instagram

2010 - 2015 ~5 yrs

Features Editor, House Beautiful

Hearst Uk

London, United Kingdom

I wrote and commissioned lifestyle, property, food, travel and interior features. I managed a team of freelance writers and photographers and worked with the art director to ensure that copy sparkled on the page. I also represented the magazine on BBC and independent TV and radio and in newspaper interviews.

Jul 2001 - Oct 2002

Managing Editor, The Answer Bank

Daily Mail And General Trust

London

I developed this website and commissioned, wrote, edited and managed a team of eleven home-based journalists. The site had 15 channels including: parenting; travel; film and TV; technology; food; body and soul; and home and garden.

Aug 2000 - Jul 2001

Editorial Manager – News

Talkcast Corporation

London

I developed, launched, edited and commissioned a range of news, travel, hobby and entertainment e-magazines and websites.

Jan 2000 - Aug 2000

Deputy Editor, Cable And Satellite Europe, Now Digital Tv Europe

London, United Kingdom

I helped edit and wrote a substantial part of this monthly European media trade magazine. I interviewed media moguls across the world for in-depth analysis features.

Nov 1998 - Dec 1999

Editor And Reporter, Tv International

Baskerville Corporation

London, United Kingdom

I produced a round up of daily global media news for this internationally respected business journal.

Feb 1998 - Nov 1998

Layout Sub-Editor, Property Week

Builder Group

London, United Kingdom

I helped design and sub-edit this weekly property business magazine.

Aug 1997 - Feb 1998

Assistant News Editor

Mediatel

I produced daily news updates for this online media service targeted at the European advertising industry.

Sep 1996 - Aug 1997
Team & coworkers

Colleagues at Freelance journalist, branded content writer and stylist

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1 education record

Anna Tobin education

  • University Of Leeds
    University Of Leeds
    2.1
FAQ

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What company does Anna Tobin work for?

Anna Tobin works for Freelance journalist, branded content writer and stylist.

What is Anna Tobin's role at Freelance journalist, branded content writer and stylist?

Anna Tobin is listed as Freelance editor, journalist and interiors stylist at Freelance journalist, branded content writer and stylist.

What is Anna Tobin's email address?

AeroLeads has found 1 work email signal at @btinternet.com for Anna Tobin at Freelance journalist, branded content writer and stylist.

Where is Anna Tobin based?

Anna Tobin is based in London, England, United Kingdom while working with Freelance journalist, branded content writer and stylist.

What companies has Anna Tobin worked for?

Anna Tobin has worked for Freelance Journalist, Branded Content Writer And Stylist, World Economic Forum, Distillery, Axora, and Taboola.

Who are Anna Tobin's colleagues at Freelance journalist, branded content writer and stylist?

Anna Tobin's colleagues at Freelance journalist, branded content writer and stylist include Motohiko Sato, Laerte Fernandes, Ahmad Robbi, Gayan Chinthana, and Veerle Klijn.

How can I contact Anna Tobin?

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What schools did Anna Tobin attend?

Anna Tobin holds Ba Hons, Politics And Broadcast Journalism, 2.1 from University Of Leeds.

What skills is Anna Tobin known for?

Anna Tobin is listed with skills including Editorial, Magazines, Publishing, Journalism, Editing, Advertising, Writing, and Newspapers.

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