Anna Urazova Email & Phone Number

Vancouver

• Managing marketing initiatives across North America and EMEA regions and ensuring cohesion and program discipline by developing and improving creative briefs, campaign playbooks, messaging hierarchy, knowledge base, etc.
• Enabling cross-functional departments to operate efficiently through the right combination of people, processes, technology, and data, and ensuring timely delivery of scope as a result
• Optimizing workflows and facilitating project prioritization; collaborating closely with project owners, product teams and external agencies to develop scope, deliverables, work plan, budget, staffing, and timing for.
• Managing creative resources and streamlining the end-to-end marketing creation, review, and approvals to increase speed-to-market of marketing assets (standard SLAs)
• Building status reports and communicating achievements and challenges to the senior leadership team, monitoring critical paths and roadblocks, identifying risks, and planning for contingencies
• Developing framework for collaboration between a variety of stakeholders including other business functions, such as Sales and Product teams, to maintain alignment on lead management and ensure proper lead flow and.

Vancouver, Canada

• Coordinated advertising campaigns with budgets of up to $400K for TELUS Home Solutions portfolio (Internet, Optik TV and Pik TV)
• Executed multiple projects simultaneously (broadcast, print, digital) on extremely tight timelines (up to 50% crunched)
• Directed creative development and production, including writing creative briefs, developing timelines, and liaising with production studios and vendors
• Championed BCR, tracked budgets and billing
• Conducted competitive audits and worked closely with strategy and media teams to ensure the highest efficiency of client’s retention and acquisition efforts

Vancouver, British Columbia, Canada

• Facilitated student recruitment from CIS, Middle East, East Asia, and Eastern Europe
• Nurtured leads in CRM and achieved recruitment targets at 100-110% on average
• Developed templates for the email drip campaigns and conversational UX scripts for chatbots, which increased conversions by 3.5%
• Worked on marketing collateral for ILSC newly-arrived and potential students (collateral & swag for new students, recruitment fairs, orientation days, open houses, etc.)
• Conducted market research and looked for opportunities to optimize study experience at ILSC, analyzed primary and secondary data and compiled analytical reports

Kyiv, Ukraine

• Achievements:
• Conceptualized and coordinated marketing activities such as fairs, webinars, presentations and workshops for 200+ people with ROI up to 30%
• Generated a 10% increase in conversions through implementing new website design and adding a new search and sorting feature
• Generated a 50% boost in qualified leads by developing a demo video, creating engaging and compelling content for social media, writing editorials and PR articles
• Reduced budget expenses by 10-15% on average by leading effective negotiations with national and international vendors
• Increased customer base by 20-30% annually and maintained a 50% returning customer rate by providing excellent customer service and unique brand experienceDuties:

Kyiv, Ukraine

• Managed key accounts and built long-lasting client relationships
• Achieved key KPIs and recruitment targets at 100-110% on average
• Coordinated marketing activities such as recruitment fairs and partners presentations
• Represented DEC at international conferences, led negotiations and expanded international partners net
• Conducted market research and customer satisfaction surveys, analyzed findings and compiled reports

Diploma, Marketing Communications

Activities and Societies: Member of the BCIT Marketing Association (BCITMA), Events committee; Recipient of the BCIT Marketing.

Bachelor'S Degree, Business Management

Activities and Societies: Head of Events Committee at KPI Marketing Association