Anna Urazova Email & Phone Number

Vancouver

• Managing marketing initiatives across North America and EMEA regions and ensuring cohesion and program discipline by developing and improving creative briefs, campaign playbooks, messaging hierarchy, knowledge base, etc.• Enabling cross-functional departments to operate efficiently through the right combination of people, processes, technology, and data, and ensuring timely delivery of scope as a result• Optimizing workflows and facilitating project prioritization; collaborating closely with project owners, product teams and external agencies to develop scope, deliverables, work plan, budget, staffing, and timing for new initiatives• Managing creative resources and streamlining the end-to-end marketing creation, review, and approvals to increase speed-to-market of marketing assets (standard SLAs)• Building status reports and communicating achievements and challenges to the senior leadership team, monitoring critical paths and roadblocks, identifying risks, and planning for contingencies• Developing framework for collaboration between a variety of stakeholders including other business functions, such as Sales and Product teams, to maintain alignment on lead management and ensure proper lead flow and campaign performanceBiggest achievements to date: successfully launched two digital platforms, a new project management tool (Wrike) and a DAM system (Bynder), including team onboarding and training.

Vancouver, Canada

• Coordinated advertising campaigns with budgets of up to $400K for TELUS Home Solutions portfolio (Internet, Optik TV and Pik TV)• Executed multiple projects simultaneously (broadcast, print, digital) on extremely tight timelines (up to 50% crunched)• Directed creative development and production, including writing creative briefs, developing timelines, and liaising with production studios and vendors• Championed BCR, tracked budgets and billing• Conducted competitive audits and worked closely with strategy and media teams to ensure the highest efficiency of client’s retention and acquisition efforts

Vancouver, British Columbia, Canada

• Facilitated student recruitment from CIS, Middle East, East Asia, and Eastern Europe• Nurtured leads in CRM and achieved recruitment targets at 100-110% on average • Developed templates for the email drip campaigns and conversational UX scripts for chatbots, which increased conversions by 3.5%• Worked on marketing collateral for ILSC newly-arrived and potential students (collateral & swag for new students, recruitment fairs, orientation days, open houses, etc.)• Conducted market research and looked for opportunities to optimize study experience at ILSC, analyzed primary and secondary data and compiled analytical reports

Kyiv, Ukraine

Achievements:• Conceptualized and coordinated marketing activities such as fairs, webinars, presentations and workshops for 200+ people with ROI up to 30%• Generated a 10% increase in conversions through implementing new website design and adding a new search and sorting feature• Generated a 50% boost in qualified leads by developing a demo video, creating engaging and compelling content for social media, writing editorials and PR articles• Reduced budget expenses by 10-15% on average by leading effective negotiations with national and international vendors• Increased customer base by 20-30% annually and maintained a 50% returning customer rate by providing excellent customer service and unique brand experienceDuties:• Managed a team of 10 people, including onboarding and training of the sales team• Developed and successfully implemented integrated marketing strategy (B2C, B2B) including market research, rebranding and launch of the new website• Coordinated advertising campaigns with production studios and vendors• Conducted marketing research, including online surveys development and focus group facilitation• Represented Start Plus at international conferences such as Study World, ICEF, Alphe Conferences, and developed strong relationships with international partners

Kyiv, Ukraine

• Managed key accounts and built long-lasting client relationships• Achieved key KPIs and recruitment targets at 100-110% on average• Coordinated marketing activities such as recruitment fairs and partners presentations• Represented DEC at international conferences, led negotiations and expanded international partners net• Conducted market research and customer satisfaction surveys, analyzed findings and compiled reports

Diploma, Marketing Communications

Activities and Societies: Member of the BCIT Marketing Association (BCITMA), Events committee; Recipient of the BCIT Marketing.

Bachelor'S Degree, Business Management

Activities and Societies: Head of Events Committee at KPI Marketing Association