• Redesigned key Riskalyze sales website pages to build the company’s brand. • Utilized UX best practices to help stakeholders and engineers to develop new designs (i.e. storyframing, UI kits, iconography guides) marketing experiences from ideation to delivery. • Designed marketing material such as social media assets, posters, hot sauce labels, and event collateral. • Produced online materials such as whitepapers, ebooks, and conference collateral.

• Collaborated with account manager and creative director to design and develop new websites and landing pages using Sketch and Wordpress. Responsibilities included:• Conducting heuristic reviews on websites to identify inconsistencies and redundancies to discover where improvements can be made.• Collaborating with account managers and clients to create site map and site architecture.• Creating wire frames and visual designs to use as a road map for final website compositions.• Validating MVP and final websites based on approved designs across various browsers on desktop, tablet, and mobile.• Worked with various stakeholders to facilitate and create new visuals (branding, advertising, and digital marketing) that focus on national and local clients’ business strategies.• Executed social media, GDN ads, and responsive web platforms designs for clients ranging from Fortune 500 to local. Ensured that designs fulfilled client’s business, brand goals, and targeted audiences with best practices (sizing, hierarchy, scale, legibility) across all platforms (digital, website, print material, signage).• Art directed seasonal sales campaigns for retail stores. Collateral included in-store and digital signage, website sliders, email headers, and static/animated display ads.• Created essential brand (logos, typography, color schemes, and imagery) and website guidelines for new and existing businesses. Projects varied from new logo designs to Atomic Guidelines.

Responsible for visually bringing Fortune 500 brand(s) to life: conceptualization, ideas, personality and presentation.• Developed programs and consumer engagements for international campaigns, digital product ideas, and virtual reality.• Contributed content to diverse teams with different areas of expertise: writers, art directors, content strategists and user experiencedesigners. Tasks included:• Drawing insights from different international market research to create new effective, relevant campaign material.• Engaging multiple projects to establish identity and meeting demands of target market.• Proofing and detailing finalized, high resolution ads and promotions.• Partnering with the global creative team and international leads to oversee implementation of content.

• Assisted in finalization of Moment’s new brand mark and creation of new style guide to include assets, mark guidelines, guiding principles, and uses/misuses of the new mark. Also created logo animation for the new mark using Adobe After Effects.• Collaborated directly with tech client on developing brand strategy and vision based on respective company values.• Identified and prioritized client’s needs based on multiple touch points to uncover necessary app features and functionality.• Developed strategic approaches for tech client to find valuable, meaningful, and relevant solutions. Tasks included: user research toreveal target market personas, content creation, and user experience wire frames.• Created high-fidelity wire frames for digital products to user-testing and evaluated feedback for constant improvement.

• Prepared snowboard graphics for factories using screen printing and/or digital print methods.• Deconstructed approved board graphics into film sets for the factory screen-printing process.• Applied color theory to see how selected inks interact with one another as well as with matte, gloss, or chrome finishes.• Generated print cards and operating procedures of selected final board graphics that gave clear factory instructions regarding colorchoice and step-by-step application of film sets.• Created versions of snowboard tops and bases for marketing materials: catalogues, advertisements, and dealer books.• Acquired advanced understanding of the art of screen printing and graphic production process of snow boards.

• Designed and developed marketing materials for the Design Center at Ringling College of Art and Design.• Collaborated with the Director and Associate Director on brand strategy for clients including Admissions and Center for CareerServices, which resulted in printed marketing material for the college.• Created Ringling’s PreCollege 2015 brochure for perspective students, faculty, and administrators.• Developed and designed PreCollege 2015 clientele brief that contained a series of questions relating to: goals, business objectives,stakeholders, target audience, process of approval, and brochure intent.• Conducted ethnographic and online research from targeted audiences to draw inspiration and create overall tone for final brochure.• Proofed final materials at press checks to validate details such as ink colors, possible molding of paper, crossover and paper type.