Anna Wiggins Email & Phone Number

New Zealand

New Zealand

Auckland, New Zealand

Oversee and develop the national marketing activities and campaigns across the business to grow brand awareness, lead generation and to meet the business objectives including the national brand awareness campaign, advertising and sponsorships. This involves generating engaging content for social and digital media and completing the post-campaign reporting to assess performance and identify new marketing opportunities.

Auckland, Auckland, New Zealand

Implementation of the marketing campaigns for the Consumer Wealth division of Mercer NZ Limited and specifically to enhance customer engagement, retention and acquisition in the Mercer KiwiSaver scheme. This included the integration of multiple channels including direct, digital and social, while working with partners to optimise return on investment.

Auckland, Auckland, New Zealand

Implemented the integrated marketing campaigns and activities for Auckland Transport’s Road Safety business units. I provided stakeholders with marketing support and expertise to raise awareness of road safety issues and travel options using a combination of digital, social and above the line media channels. This included working with stakeholders, external suppliers and advertising agencies to deliver effective marketing communications that were targeted, customer centric, delivered on time, on budget and achieved the business objectives.

London Area, United Kingdom

Executed the marketing communication initiatives for the Financial Lines insurance solutions with a focus on security and privacy risk. The objective was to showcase the companies thought leadership on the topic.

London Area, United Kingdom

Delivered the email marketing campaigns and completed the online analysis, providing recommendations for continuous improvements.

London, United Kingdom

Developed the customer acquisition and retention marketing campaigns for DHL Express including product launches and developing marketing collateral to support the Sales team.

Wellington, Wellington Region, New Zealand

Implemented the external and internal communication strategy for New Zealand Post, targeting the corporate and government customers. This involved developing new business case studies and marketing communications to effectively communicate new product launches.

Wellington & Wairarapa, New Zealand

Bachelor Of Arts - Ba, History

Bachelor Of Commerce - Bcom, Marketing/Marketing Management, General