Anna Zykova

Anna Zykova Email and Phone Number

Senior Brand Manager - Henkel Russia @ Henkel Russia
bogotá d.c., bogota d.c., colombia
Anna Zykova's Location
Russia, Russian Federation
Anna Zykova's Contact Details

Anna Zykova work email

Anna Zykova personal email

n/a
About Anna Zykova

Introduction.Highly performing professional with proven sales & marketing experience with strong focus on results and total business improvement.12 years' of experience in sales & marketing, including 8 years' in Henkel.Unique combination of international mindset, knowledge in brand development, expertise in national market and strong focus on customers and end-consumers.Delivering superior performance in all areas of brand management (product innovation, communication strategy, marketing plan implementation, portfolio management and profit responsibility) as well as keeping strong relationships and achieving best-in-class results with top national key-customers.Key Skills. Strong organizational skills and robust decision-making to build consumer-winning marketing strategies for profitable business growth. Highly proactive, collaborative and open-minded leader with hands-on attitude.Specialties: Operational marketing (product launch and adaptation in a national market, definition of a communication strategy through marketing actions, ATL&BTL support)Creative marketing (concept definition, coordination with HQ, packaging, coordination with factories, budget management) Objectives:• To continue my professional development in a dynamic organization in various positions within the marketing department• To get experience in a global marketingHigh international Mobility level.Excellent adaptation to multi-functional and multi-cultural teams.

Anna Zykova's Current Company Details
Henkel Russia

Henkel Russia

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Senior Brand Manager - Henkel Russia
bogotá d.c., bogota d.c., colombia
Website:
henkel.com
Employees:
35205
Anna Zykova Work Experience Details
  • Henkel Russia
    Senior Brand Manager
    Henkel Russia May 2013 - Present
    Scope of responsibilities - Hair Care brands: Syoss, Gliss KurDescription: • Brand strategies and plans development and execution• Responsibility for the brand performance and sales yearly results • Budget planning and control• Development and monitoring of all the components of Marketing Mix for the brands, including:• Portfolio management, innovations and renovations of the current range;• Planning, execution and control over ATL and BTL activities;• Analyzing… Show more Scope of responsibilities - Hair Care brands: Syoss, Gliss KurDescription: • Brand strategies and plans development and execution• Responsibility for the brand performance and sales yearly results • Budget planning and control• Development and monitoring of all the components of Marketing Mix for the brands, including:• Portfolio management, innovations and renovations of the current range;• Planning, execution and control over ATL and BTL activities;• Analyzing the results of various Marketing Researches;• Development of trade support and incentive programs in cooperation with Trade Marketing;• Marketing Presentations to sales, management and other;• Steering of PR projects. Show less
  • Henkel Russia
    Group Key Account Manager
    Henkel Russia Oct 2011 - Apr 2013
    Scope of responsibilities: X5 Retail Group, Diksi, Globus, Selgros, Billa and others KA-customers.Direct subordinates: 4 KAMs, 1 sales analyst. Description: - Develop and implement sales plan in line with strategic company’s sales goals- Conclusion contacts with key customers’ management through negotiations and business review sessions- Building and develop strategic partnership with key accounts- Strategic key account planning and management- Control… Show more Scope of responsibilities: X5 Retail Group, Diksi, Globus, Selgros, Billa and others KA-customers.Direct subordinates: 4 KAMs, 1 sales analyst. Description: - Develop and implement sales plan in line with strategic company’s sales goals- Conclusion contacts with key customers’ management through negotiations and business review sessions- Building and develop strategic partnership with key accounts- Strategic key account planning and management- Control achievement of the targets by subordinates according to KPIs- People management half of national key account managers team Show less
  • Henkel Russia
    Key Account Manager
    Henkel Russia Jan 2009 - Sep 2011
    Scope of responsibilities: X5 Retail Group, KopeykaDescription: - Achievement sales target plan in line with strategic company’s sales plan- Conclusion annual contracts, listing of new products- Implementing and maintaining in-store tactics developed within Category Management partnerships with the customer- Interaction with marketing, preparation of the budget, implementation marketing and advertising campaigns, analysis of efficiency of the lead actions- Working with… Show more Scope of responsibilities: X5 Retail Group, KopeykaDescription: - Achievement sales target plan in line with strategic company’s sales plan- Conclusion annual contracts, listing of new products- Implementing and maintaining in-store tactics developed within Category Management partnerships with the customer- Interaction with marketing, preparation of the budget, implementation marketing and advertising campaigns, analysis of efficiency of the lead actions- Working with logistics to plan, analyze, and forecast customer’s needs and to ensure on-time and complete delivery- Monitoring sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement- Monitoring competitive activity at store level, recording and consolidating key activities, monitoring speed and breadth of distribution, and identifying competitive best practices and proactively responding with strategic/tactical refinements- Development, motivation and control of the fields-force team Show less
  • Henkel Russia
    Regional Sales Executive
    Henkel Russia Jan 2007 - Dec 2008
    Scope of responsibilities: Saratov regionDescription:- Execution of sales plan and achievement of planned targets in the region (value & volume shares, numeric and weighed distribution)- Organization and development business of the distributors- Building and managing relationships with local key accounts- Forming and execution sales and marketing budget of region - Creation and implementation of national marketing initiatives and local trade-marketing… Show more Scope of responsibilities: Saratov regionDescription:- Execution of sales plan and achievement of planned targets in the region (value & volume shares, numeric and weighed distribution)- Organization and development business of the distributors- Building and managing relationships with local key accounts- Forming and execution sales and marketing budget of region - Creation and implementation of national marketing initiatives and local trade-marketing initiatives- People management of the local sales team Show less

Anna Zykova Skills

Marketing Sales Consumer Products Brand Management Customer Insight Marketing Strategy Marketing Management Key Account Development Negotiation Sales Management People Management People Development Fmcg

Anna Zykova Education Details

  • International Institute Of Management Link (The Open University, Uk)
    International Institute Of Management Link (The Open University, Uk)
    Business And Management Faculty, Mba Study
  • Saratov State Technical University
    Information Systems In Economics
  • International Institute Of Management Link (The Open University
    International Institute Of Management Link (The Open University
    Business And Management Faculty
  • Saratov State Technical University
    Saratov State Technical University
    Social And Industrial Management; Information Systems; Economics

Frequently Asked Questions about Anna Zykova

What company does Anna Zykova work for?

Anna Zykova works for Henkel Russia

What is Anna Zykova's role at the current company?

Anna Zykova's current role is Senior Brand Manager - Henkel Russia.

What is Anna Zykova's email address?

Anna Zykova's email address is an****@****kel.com

What schools did Anna Zykova attend?

Anna Zykova attended International Institute Of Management Link (The Open University, Uk), Saratov State Technical University, International Institute Of Management Link (The Open University, Saratov State Technical University.

What skills is Anna Zykova known for?

Anna Zykova has skills like Marketing, Sales, Consumer Products, Brand Management, Customer Insight, Marketing Strategy, Marketing Management, Key Account Development, Negotiation, Sales Management, People Management, People Development.

Who are Anna Zykova's colleagues?

Anna Zykova's colleagues are Kristína Henselová, Marina Csernus, Martina Gutiérrez, Ortal Ben-Amos, Christoph Fuxen, Elisa Gomez, Olga Bashmakova.

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