Anna Zykova Email and Phone Number
Anna Zykova work email
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Anna Zykova personal email
Introduction.Highly performing professional with proven sales & marketing experience with strong focus on results and total business improvement.12 years' of experience in sales & marketing, including 8 years' in Henkel.Unique combination of international mindset, knowledge in brand development, expertise in national market and strong focus on customers and end-consumers.Delivering superior performance in all areas of brand management (product innovation, communication strategy, marketing plan implementation, portfolio management and profit responsibility) as well as keeping strong relationships and achieving best-in-class results with top national key-customers.Key Skills. Strong organizational skills and robust decision-making to build consumer-winning marketing strategies for profitable business growth. Highly proactive, collaborative and open-minded leader with hands-on attitude.Specialties: Operational marketing (product launch and adaptation in a national market, definition of a communication strategy through marketing actions, ATL&BTL support)Creative marketing (concept definition, coordination with HQ, packaging, coordination with factories, budget management) Objectives:• To continue my professional development in a dynamic organization in various positions within the marketing department• To get experience in a global marketingHigh international Mobility level.Excellent adaptation to multi-functional and multi-cultural teams.
Henkel Russia
View- Website:
- henkel.com
- Employees:
- 35205
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Senior Brand ManagerHenkel Russia May 2013 - PresentScope of responsibilities - Hair Care brands: Syoss, Gliss KurDescription: • Brand strategies and plans development and execution• Responsibility for the brand performance and sales yearly results • Budget planning and control• Development and monitoring of all the components of Marketing Mix for the brands, including:• Portfolio management, innovations and renovations of the current range;• Planning, execution and control over ATL and BTL activities;• Analyzing… Show more Scope of responsibilities - Hair Care brands: Syoss, Gliss KurDescription: • Brand strategies and plans development and execution• Responsibility for the brand performance and sales yearly results • Budget planning and control• Development and monitoring of all the components of Marketing Mix for the brands, including:• Portfolio management, innovations and renovations of the current range;• Planning, execution and control over ATL and BTL activities;• Analyzing the results of various Marketing Researches;• Development of trade support and incentive programs in cooperation with Trade Marketing;• Marketing Presentations to sales, management and other;• Steering of PR projects. Show less -
Group Key Account ManagerHenkel Russia Oct 2011 - Apr 2013Scope of responsibilities: X5 Retail Group, Diksi, Globus, Selgros, Billa and others KA-customers.Direct subordinates: 4 KAMs, 1 sales analyst. Description: - Develop and implement sales plan in line with strategic company’s sales goals- Conclusion contacts with key customers’ management through negotiations and business review sessions- Building and develop strategic partnership with key accounts- Strategic key account planning and management- Control… Show more Scope of responsibilities: X5 Retail Group, Diksi, Globus, Selgros, Billa and others KA-customers.Direct subordinates: 4 KAMs, 1 sales analyst. Description: - Develop and implement sales plan in line with strategic company’s sales goals- Conclusion contacts with key customers’ management through negotiations and business review sessions- Building and develop strategic partnership with key accounts- Strategic key account planning and management- Control achievement of the targets by subordinates according to KPIs- People management half of national key account managers team Show less -
Key Account ManagerHenkel Russia Jan 2009 - Sep 2011Scope of responsibilities: X5 Retail Group, KopeykaDescription: - Achievement sales target plan in line with strategic company’s sales plan- Conclusion annual contracts, listing of new products- Implementing and maintaining in-store tactics developed within Category Management partnerships with the customer- Interaction with marketing, preparation of the budget, implementation marketing and advertising campaigns, analysis of efficiency of the lead actions- Working with… Show more Scope of responsibilities: X5 Retail Group, KopeykaDescription: - Achievement sales target plan in line with strategic company’s sales plan- Conclusion annual contracts, listing of new products- Implementing and maintaining in-store tactics developed within Category Management partnerships with the customer- Interaction with marketing, preparation of the budget, implementation marketing and advertising campaigns, analysis of efficiency of the lead actions- Working with logistics to plan, analyze, and forecast customer’s needs and to ensure on-time and complete delivery- Monitoring sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement- Monitoring competitive activity at store level, recording and consolidating key activities, monitoring speed and breadth of distribution, and identifying competitive best practices and proactively responding with strategic/tactical refinements- Development, motivation and control of the fields-force team Show less -
Regional Sales ExecutiveHenkel Russia Jan 2007 - Dec 2008Scope of responsibilities: Saratov regionDescription:- Execution of sales plan and achievement of planned targets in the region (value & volume shares, numeric and weighed distribution)- Organization and development business of the distributors- Building and managing relationships with local key accounts- Forming and execution sales and marketing budget of region - Creation and implementation of national marketing initiatives and local trade-marketing… Show more Scope of responsibilities: Saratov regionDescription:- Execution of sales plan and achievement of planned targets in the region (value & volume shares, numeric and weighed distribution)- Organization and development business of the distributors- Building and managing relationships with local key accounts- Forming and execution sales and marketing budget of region - Creation and implementation of national marketing initiatives and local trade-marketing initiatives- People management of the local sales team Show less
Anna Zykova Skills
Anna Zykova Education Details
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International Institute Of Management Link (The Open University, Uk)Business And Management Faculty, Mba Study -
Information Systems In Economics -
International Institute Of Management Link (The Open UniversityBusiness And Management Faculty -
Saratov State Technical UniversitySocial And Industrial Management; Information Systems; Economics
Frequently Asked Questions about Anna Zykova
What company does Anna Zykova work for?
Anna Zykova works for Henkel Russia
What is Anna Zykova's role at the current company?
Anna Zykova's current role is Senior Brand Manager - Henkel Russia.
What is Anna Zykova's email address?
Anna Zykova's email address is an****@****kel.com
What schools did Anna Zykova attend?
Anna Zykova attended International Institute Of Management Link (The Open University, Uk), Saratov State Technical University, International Institute Of Management Link (The Open University, Saratov State Technical University.
What skills is Anna Zykova known for?
Anna Zykova has skills like Marketing, Sales, Consumer Products, Brand Management, Customer Insight, Marketing Strategy, Marketing Management, Key Account Development, Negotiation, Sales Management, People Management, People Development.
Who are Anna Zykova's colleagues?
Anna Zykova's colleagues are Kristína Henselová, Marina Csernus, Martina Gutiérrez, Ortal Ben-Amos, Christoph Fuxen, Elisa Gomez, Olga Bashmakova.
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