Anna Zykova Email & Phone Number

Scope of responsibilities - Hair Care brands: Syoss, Gliss KurDescription: • Brand strategies and plans development and execution• Responsibility for the brand performance and sales yearly results • Budget planning and control• Development and monitoring of all the components of Marketing Mix for the brands, including:• Portfolio management, innovations and renovations of the current range;• Planning, execution and control over ATL and BTL activities;• Analyzing… Show more Scope of responsibilities - Hair Care brands: Syoss, Gliss KurDescription: • Brand strategies and plans development and execution• Responsibility for the brand performance and sales yearly results • Budget planning and control• Development and monitoring of all the components of Marketing Mix for the brands, including:• Portfolio management, innovations and renovations of the current range;• Planning, execution and control over ATL and BTL activities;• Analyzing the results of various Marketing Researches;• Development of trade support and incentive programs in cooperation with Trade Marketing;• Marketing Presentations to sales, management and other;• Steering of PR projects. Show less

Scope of responsibilities: X5 Retail Group, Diksi, Globus, Selgros, Billa and others KA-customers.Direct subordinates: 4 KAMs, 1 sales analyst. Description: - Develop and implement sales plan in line with strategic company’s sales goals- Conclusion contacts with key customers’ management through negotiations and business review sessions- Building and develop strategic partnership with key accounts- Strategic key account planning and management- Control… Show more Scope of responsibilities: X5 Retail Group, Diksi, Globus, Selgros, Billa and others KA-customers.Direct subordinates: 4 KAMs, 1 sales analyst. Description: - Develop and implement sales plan in line with strategic company’s sales goals- Conclusion contacts with key customers’ management through negotiations and business review sessions- Building and develop strategic partnership with key accounts- Strategic key account planning and management- Control achievement of the targets by subordinates according to KPIs- People management half of national key account managers team Show less

Scope of responsibilities: X5 Retail Group, KopeykaDescription: - Achievement sales target plan in line with strategic company’s sales plan- Conclusion annual contracts, listing of new products- Implementing and maintaining in-store tactics developed within Category Management partnerships with the customer- Interaction with marketing, preparation of the budget, implementation marketing and advertising campaigns, analysis of efficiency of the lead actions- Working with… Show more Scope of responsibilities: X5 Retail Group, KopeykaDescription: - Achievement sales target plan in line with strategic company’s sales plan- Conclusion annual contracts, listing of new products- Implementing and maintaining in-store tactics developed within Category Management partnerships with the customer- Interaction with marketing, preparation of the budget, implementation marketing and advertising campaigns, analysis of efficiency of the lead actions- Working with logistics to plan, analyze, and forecast customer’s needs and to ensure on-time and complete delivery- Monitoring sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement- Monitoring competitive activity at store level, recording and consolidating key activities, monitoring speed and breadth of distribution, and identifying competitive best practices and proactively responding with strategic/tactical refinements- Development, motivation and control of the fields-force team Show less

Scope of responsibilities: Saratov regionDescription:- Execution of sales plan and achievement of planned targets in the region (value & volume shares, numeric and weighed distribution)- Organization and development business of the distributors- Building and managing relationships with local key accounts- Forming and execution sales and marketing budget of region - Creation and implementation of national marketing initiatives and local trade-marketing… Show more Scope of responsibilities: Saratov regionDescription:- Execution of sales plan and achievement of planned targets in the region (value & volume shares, numeric and weighed distribution)- Organization and development business of the distributors- Building and managing relationships with local key accounts- Forming and execution sales and marketing budget of region - Creation and implementation of national marketing initiatives and local trade-marketing initiatives- People management of the local sales team Show less

Professional Certificate In Management, Business And Management Faculty, Mba Study

Specialist In Information Systems In Economics, Information Systems In Economics

Mba, Business And Management Faculty

Diploma, Social And Industrial Management; Information Systems; Economics