Anna Flores (Formerly Church) Email & Phone Number

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

• Manage part of the total global range, including new seasonal styles and carry overs.• Drive innovation through technology and sustainability within the Global Men's Training Apparel range.• Ensure direction from brand initiatives is implemented, either through briefing at the beginning of the season, or on a shorter creation calendar.• Work closely with cross-functional partners including Product Design, Development, Materials, Pattern and Color to bring concepts to creation that support adidas’ global markets business needs, while bringing newness and a fresh perspective to the range, according to the brand and Business Unit’s strategy.• Brief SMU team with market-specific articles as a result of evaluating business needs, opportunities, and CtC direction for relevant ranges in partnership with our counterparts.• Travel to global market meetings for product presentations and market feedback sessions.• Visit Key City markets to conduct focus groups with athletes, participate in real-time training sessions and workouts, and shop local retail stores for competitor and inspirational product.

Herzogenaurach, Bavaria, De

• Supported Vice President of Global Brand Communications and Vice President of the Women’s horizontal function.• Performed research for special assignments and prepared and revised MS PowerPoint presentations that reflect professionally the intent of the Executives.• Maintained a high level of confidentiality.

Herzogenaurach, Bavaria, De

• Managed marketing budgets for seven multi-specialty and field accounts working directly with Sales team to understand which sports categories were significant for each account, and in turn, determine the seasonal stories to support through brand activation.• Planned and coordinated all activations, including retail and digital, working directly with accounts’ marketing contacts and agencies to develop timelines for production and execution.• Grew the brand’s footprint within the accounts by generating a positive ROI on marketing initiatives and built / maintained solid relationships with Sales team and key buyers.

Winston-Salem, Nc, Us

• Assisted management in development and execution of product catalogs, packaging, point of sale and other marketing-related projects.• Managed business-critical tasks including approval of e-commerce imagery, managing Customer Management Group visual requests and facilitating the implementation of digital assets.

Winston-Salem, North Carolina, Us

• Worked with a variety of clients to develop and execute strategic, integrated marketing plans• Coordinated creative assets and strategies between client and internal services• Helped with administrative needs on a retail product that was developed in-house• Assisted with the management of budgets and expenses for client projects

Greensboro, Nc, Us

Assist Dr. Kevin Lowe, Department Head of Management, with:• Research for various projects on the subjects of leadership and management• Bookkeeping and account reconciliation for a leading academic association

Hillsborough, Nc, Us

• Managed market research project involving in-depth online and field research for a classified business segment• Compiled data using Excel to build a comprehensive competitor analysis• Presented findings and recommended market strategy to the business unit and senior executives

Herzogenaurach, Bavaria, De

• Created a visual merchandising manual to be used in soccer specialty stores • Planned and coordinated fixture and graphic installations for new campaigns and product launches in retail environments, including sporting goods stores, soccer specialty stores, and POS at two national events: - MLS All-Star Game, Kansas City, MO - International Champions Cup• Planned and created a manual for third party visual merchandisers and sales associates to be used in soccer specialty stores • Gathered and compiled sales data for all adidas soccer specialty and sporting goods stores and utilized the MS MapPoint software to illustrate the landscape of the adidas U.S. retail market

• Prepared e-newsletters• Coordinated and executed grassroots campaigns

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Marketing

Marketing