Anna Flores (Formerly Church) Email & Phone Number

Herzogenaurach, Bavaria, DE

Herzogenaurach, Bavaria, DE

Herzogenaurach, Bavaria, DE

• Manage part of the total global range, including new seasonal styles and carry overs.
• Drive innovation through technology and sustainability within the Global Men's Training Apparel range.
• Ensure direction from brand initiatives is implemented, either through briefing at the beginning of the season, or on a shorter creation calendar.
• Work closely with cross-functional partners including Product Design, Development, Materials, Pattern and Color to bring concepts to creation that support adidas’ global markets business needs, while bringing newness.
• Brief SMU team with market-specific articles as a result of evaluating business needs, opportunities, and CtC direction for relevant ranges in partnership with our counterparts.
• Travel to global market meetings for product presentations and market feedback sessions.

Herzogenaurach, Bavaria, DE

• Supported Vice President of Global Brand Communications and Vice President of the Women’s horizontal function.
• Performed research for special assignments and prepared and revised MS PowerPoint presentations that reflect professionally the intent of the Executives.
• Maintained a high level of confidentiality.

Herzogenaurach, Bavaria, DE

• Managed marketing budgets for seven multi-specialty and field accounts working directly with Sales team to understand which sports categories were significant for each account, and in turn, determine the seasonal.
• Planned and coordinated all activations, including retail and digital, working directly with accounts’ marketing contacts and agencies to develop timelines for production and execution.
• Grew the brand’s footprint within the accounts by generating a positive ROI on marketing initiatives and built / maintained solid relationships with Sales team and key buyers.

Winston-Salem, NC, US

• Assisted management in development and execution of product catalogs, packaging, point of sale and other marketing-related projects.
• Managed business-critical tasks including approval of e-commerce imagery, managing Customer Management Group visual requests and facilitating the implementation of digital assets.

Winston-Salem, North Carolina, US

• Worked with a variety of clients to develop and execute strategic, integrated marketing plans
• Coordinated creative assets and strategies between client and internal services
• Helped with administrative needs on a retail product that was developed in-house
• Assisted with the management of budgets and expenses for client projects

Greensboro, NC, US

• Assist Dr. Kevin Lowe, Department Head of Management, with:
• Research for various projects on the subjects of leadership and management
• Bookkeeping and account reconciliation for a leading academic association

Hillsborough, NC, US

• Managed market research project involving in-depth online and field research for a classified business segment
• Compiled data using Excel to build a comprehensive competitor analysis
• Presented findings and recommended market strategy to the business unit and senior executives

Herzogenaurach, Bavaria, DE

• Created a visual merchandising manual to be used in soccer specialty stores
• Planned and coordinated fixture and graphic installations for new campaigns and product launches in retail environments, including sporting goods stores, soccer specialty stores, and POS at two national events: - MLS.
• Planned and created a manual for third party visual merchandisers and sales associates to be used in soccer specialty stores
• Gathered and compiled sales data for all adidas soccer specialty and sporting goods stores and utilized the MS MapPoint software to illustrate the landscape of the adidas U.S. retail market

• Prepared e-newsletters
• Coordinated and executed grassroots campaigns

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Marketing

Marketing