Marketing Specialist
CurrentDirect newspaper marketing for over 350 Miracle-Ear offices nationwide. Develop and maintain tailored schedules for newspaper ads, balancing frequency and budget constraints. Analyze marketing effectiveness through detailed reports on ROI, cost per appointment, response rates and other KPIs. Coordinate and meet deadlines for submitting creative content to newspapers. Select and manage direct mail campaigns for 126 offices. Manage local Miracle-Ear web pages for 91 offices, updating staff information regularly. Compile and distribute a weekly report highlighting top-performing offices in sales and Google reviews.