Anna (Reardon) Jaramillo Email & Phone Number

United States

Cincinnati, OH

Wonderlust is an experiential inspiration agency. We ideate, co-create and facilitate smarter thinking rooted in consumer insight so your company can find untapped opportunity and act on it. We are intrinsically curious + passionate strategists who leverage deep consumer understanding to elevate your brand. We break the rules because we know them well +.

Cincinnati, OH

• Accountable for a variety of research methods with a specialization in qualitative projects
• Authentically moderate in-context and online research with self-awareness and empathy
• Partner with a cross disciplinary team of clients, analysts and consultants to take a holistic approach to scoping and designing projects, yielding actionable insights
• Challenge business partners and stakeholders to ensure they are asking the right questions in order to drive their business forward
• Enable stakeholders to maximize their research investment by flawlessly and efficiently managing and executing all aspects of research projects from recruiting to sensemaking to reporting

Cincinnati, OH

• As Consumer Research Project Manager, I was responsible for the leadership of our longitudinal customer trackers. Specifically, I:
• Provided relevant and actionable insights, specifically in Sr. Officer Meetings and disseminated the information to the field
• Innovated and evolved our measurement and reporting to enable strategic measurement plan for the Enterprise that drives action
• Led understanding of day-to-day business questions across the Kroger Enterprise and offered support for Customer First Managers, providing actionable analyses across different lines of business
• Established best practices across the Kroger Enterprise, focusing on streamlined processes and communication across the Enterprise, divisions and stores
• Led and supported tracker onboarding and training for new employees, COEs, and Kroger Leadership Academy to drive awareness, engagement, and support for key company measurement

Kansas City, Missouri Area

• Curated compelling consumer insights by marrying longitudinal customer satisfaction survey data with client-owned behavioral data
• Ensured end-to-end client satisfaction across 11 regional accounts (including one Hispanic grocery retailer) totaling $1MM in annual revenue, and through the successful onboarding of four new client accounts, upholding.
• Directed full scope of projects, translating client-initiated questions into research objectives, managing multiple timelines, coordinating research and data needs, and developing presentation content

Kansas City, Missouri Area

• Designed client-friendly reports to increase client field engagement, especially one that analyzed anomalies in data patterns to identify suspicious activity and gaming at store and national level
• Directed client training webinars and monitored client helplines to encourage field engagement