Anna Watts Email & Phone Number

- Conducted monthly North American market overviews utilizing IRI/Circana syndicated data & internal POS to identify sales and share growth opportunities for Lee Female- Presented monthly analysis of Lee Female brand performance at Walmart & Kohl’s with a focus on increasing assortment productivity - Incorporated market insights and opportunity gap.

- Generated 30 basis points of annual share growth for Hanesbrands by providing analytical supportto internal sales and product marketing teams as well as Kohl’s buying team- Developed data visualization format for monthly reporting, ensuring information was widely socialized and integrated into seasonal product development and selling calendars- Conducted.

Winston-Salem, NC

- Managed product lifecycle for $100 million Hanes bra business at Walmart, Target, & Amazon resulting in 9% annual growth- Achieved goal of reaching a younger demographic by selling in $5 million in new product at Walmart that then went viral on TikTok- Identified whitespace and improved product, packaging, and merchandising by using internal and.

- Capitalized on Covid-19 related supply-chain shortages to sell $0.5 million in excess inventory to Off-Price retailers- Proactively aligned inventory replenishment with Covid-19 related double-digit Q2/Q3 2020 growth at Amazon, Target, and Walmart - Managed Signature product line launch which garnered a 4.69 average star rating on Walmart.com, an.

Greensboro, NC

- Developed overall marketing strategy for manufacturing start-up specializing in functional and sustainable performance fiber additives- Communicated key company initiatives to trade publications and other media outlets resulting in local and national press coverage- Represented Triad Polymers and spoke at trade shows and industry events- Established.

Bentonville, AR

- Managed product development for $300 million private label and licensed bedding, bath, and beach business at Walmart- Achieved 10% annual sales growth with multiple new modular and feature programs - Performed competitive analysis to select commercially successful patterns & colorways- Developed artwork and product specifications for client-facing.

Seattle, WA

- Worked with internal product development and design teams and overseas vendors to facilitate all aspects of print and pattern production across multiple Women’s private label apparel divisions

New York, NY

Assisted with 4 collections at high-end residential textile design company.

Bachelor Of Arts - Ba, Comparative Literature

Master Of Business Administration - Mba

Activities and Societies: Beta Gamma Sigma Honor Society

Textile/Surface Design

Activities and Societies: Phi Theta Kappa Honor Society

Education record