- Conducted monthly North American market overviews utilizing IRI/Circana syndicated data & internal POS to identify sales and share growth opportunities for Lee Female- Presented monthly analysis of Lee Female brand performance at Walmart & Kohl’s with a focus on increasing assortment productivity - Incorporated market insights and opportunity gap analysis at both the brand and retailer level into product development lifecycle to promote insights-driven selling - Integrated multiple data sources using Alteryx to create clear, visually compelling brand stories

- Generated 30 basis points of annual share growth for Hanesbrands by providing analytical supportto internal sales and product marketing teams as well as Kohl’s buying team- Developed data visualization format for monthly reporting, ensuring information was widely socialized and integrated into seasonal product development and selling calendars- Conducted seasonal client-facing presentations analyzing market trends and opportunity gaps for Hanesbrands and Kohl’s to grow share, drive innovation, and attract a younger demographic- Leveraged syndicated market intelligence to establish data-driven selling tools and achieve category-level growth strategies

- Managed product lifecycle for $100 million Hanes bra business at Walmart, Target, & Amazon resulting in 9% annual growth- Achieved goal of reaching a younger demographic by selling in $5 million in new product at Walmart that then went viral on TikTok- Identified whitespace and improved product, packaging, and merchandising by using internal and syndicated sales data- Leveraged market research to validate product development, optimize supply chain and creative agency resources, and generate ongoing cost savings

- Capitalized on Covid-19 related supply-chain shortages to sell $0.5 million in excess inventory to Off-Price retailers- Proactively aligned inventory replenishment with Covid-19 related double-digit Q2/Q3 2020 growth at Amazon, Target, and Walmart - Managed Signature product line launch which garnered a 4.69 average star rating on Walmart.com, an increase of .3 stars from previous product line

- Developed overall marketing strategy for manufacturing start-up specializing in functional and sustainable performance fiber additives- Communicated key company initiatives to trade publications and other media outlets resulting in local and national press coverage- Represented Triad Polymers and spoke at trade shows and industry events- Established internet presence and wrote copy for print and digital marketing materials

- Managed product development for $300 million private label and licensed bedding, bath, and beach business at Walmart- Achieved 10% annual sales growth with multiple new modular and feature programs - Performed competitive analysis to select commercially successful patterns & colorways- Developed artwork and product specifications for client-facing presentations- Communicated Walmart calendars & seasonal commitments to product team to ensure production and delivery dates were met

- Worked with internal product development and design teams and overseas vendors to facilitate all aspects of print and pattern production across multiple Women’s private label apparel divisions

Assisted with 4 collections at high-end residential textile design company.