Anna Morris Email & Phone Number

United States

Columbus, Ohio Metropolitan Area

As the Associate Director of Engagement, I have the privilege of cultivating meaningful connections within our executive education community. My role revolves around building and nurturing relationships with prospects, current students and alumni of our prestigious executive-level programs. Through strategic content creation and digital marketing initiatives, I work to amplify awareness and highlight the unique value of our programs, ensuring they resonate with our target audience. Leveraging Salesforce CRM and Marketo, I oversee the seamless integration of marketing and recruitment efforts, ensuring a robust feedback loop that informs our strategies. This data-driven approach enables us to optimize our outreach efforts, tailor messaging to specific audiences, and ultimately, drive greater results.I am deeply committed to shaping the identity and experience of our students within Executive Education. By establishing a consistent brand, look, and feel across various touchpoints, I aim to create a cohesive and memorable journey for our students, from the moment they start to research our program to their continued success beyond graduation.I am dedicated to driving engagement, promoting excellence, and championing the transformative impact of executive education.

Responsible for the management, coordination, and production activities in support of Executive Education marketing, recruiting activities, and business/relationship development. Managed day to day operations of Executive Education engagement efforts and maintains administrative duties of the CRM system (Salesforce) and marketing platform (Marketo) to drive growth and guide engagement activities.

Columbus, Ohio Area

Oversaw all aspects of web and print based communication for state and national projects and initiatives of the Ohio Resource Center (ORC). Responsibilities included creating outreach and promotional content, managing web and social media content, providing copy-editing and quality control processes, and collaborating with ORC staff to develop and implement communication plans.

Columbus, Ohio Area

Coordinated all communications efforts for Honors & Scholars. Found, documented and promoted H&S students across campus. Collaborated with the Office of Academic Affairs development team and the University Development staff in identifying and building relationships with potential donors. Coordinated all H&S Alumni Affairs

Edinboro, Pa

Prepared news releases for various departments and organizations and pitch events to the local and regional media outlets on behalf of Edinboro University.

Springfield, Oh

Assisted with public relations duties including traffic and project workflow. Prepared, edited and pitched press releases for the media. Designed and edited support materials (i.e. brochures, posters, fact sheets) in Adobe Creative Suite. Pitched to media about upcoming events and important topics related to clients. Developed extensive communication plans, media lists and editorial calendars. Created an online and social media presence for multiple clients and generated content for those outlets.

Master Of Arts, Integrated Marketing And Communication

Bachelor Of Arts, Communication