Recruited to drive online grocery sales across six banners and 12 divisions through the strategic use of digital and offline promotional campaigns. Conceptualized and maintained site content including a merchandising calendar, creative briefs, product curation, and keyword search optimization. Tested, promoted, and optimized content. Contributed to product launches and strategic initiatives. Achievements include the following:• Managed relationships with best-selling consumer packaged goods and perishables manufacturers and vendors including Kraft Heinz, Unilever, and Nestle.• Partnered with product development and production to design and integrate site enhancements that strengthened customer engagement while facilitating 4.2% YOY growth in managed categories. • Furthered relationships with CPGs effectively generating additional investment in e-commerce. • Streamlined the asset collection and production process effectively eliminating unnecessary documents and reducing staff time by 50%.

Managed all email campaigns, templates, forms, campaign canvases, and automated programs. Applied targeted automation changes to standardize and strengthen online and email outreach efforts. Collaborated with global marketing managers to conceptualize and optimize omnichannel campaigns. Utilized Eloqua and Salesforce to automate programs that included lead scoring and lead flow programs while also identifying and correcting associated data discrepancy errors. Trained sales team to use Eloqua Engage Email plugin in Salesforce to fully track lead engagement.Achievements include the following:• Created and co-designed mobile responsive email templates, incorporated dynamic content features, and improved production process that effectively streamlined the email production process by 50%. • Applied email campaign strategies that contributed to over $70M in 2017.• Designed and implemented automated program to extract industry data from lead contact information that heavily aided in improved campaign targeting and segmentation.

Gained experience with content production, scheduling, and distribution while serving in an outreach role for an online school information and review site. Created targeted content to expand audience and engage with current readers. Achievements include the following:• Corrected HTML associated with an external newsletter allowing for the regular distribution of content to audience. • Designed and distributed a reporting sheet to analyze and compare campaign results.

Produced and executed up to 10 email campaigns each week, associated with large-scale marketing initiatives for an online retail review and discount site. Achievements include the following:• Generated a 100% increase in open rates and a 50% rise in click-through rates on emails. • Offered new templates and process changes that increased productivity by 200%.

Oversaw meetings, purchases, deliveries, and installations.Brought 12-months backlogged client orders and delinquent vendor accounts up to date and in good standing.

Managed up to 2 interns at any given time. Executed in all phases of interior design projects, including producing furniture and build plans, materials, furniture, and fixtures selection, purchasing, expediting, and coordinating work orders and installations. Managed firm and store samples and catalog library and inventory.

Produced hand rendered sketches and AutoCAD drawings for business plans.Designed gift certificates and other promotional marketing products.