Anne Hein Email & Phone Number

Farmington Hills, Michigan, United States

• Identify, test and implement new content for web, email and social• Manage the Insurance Market Source program including weekly, monthly and quarterly content development -- check it out at www.burnsandwilcox.com/intel• Produce external client webinars

Farmington Hills, Michigan, United States

Public Relations • Managed the public relations strategy and execution • Coordinated the content for and distribution of press releases • Developed pitches with subject matter experts on timely topics • Curated a database of and prepare subject matter experts for conversation with journalists • Responded to media inquiries • Wrote and submitted award nomination for teams and individuals In 2022, we secured 475+ media hits and more than a dozen industry awards Internal Communications • Managed the internal communications strategy and execution • Drove improvements and increased engagement for internal communications; implemented new internal communications platform (Poppulo) • Developed and edited emails, speeches, video scripts and other written materials for C-level executives • Produced videos with subject matter experts • Designed, promoted and hosted webinars for internal stakeholders

Clinton Township, Michigan, United States

• Crafted and delivered internal communications (launched weekly employee newsletter and developed employee document hub)• Managed employee recognition program (developed and executed a special "Stars of the Frontline" program during the pandemic) • Engaged with community members, employees, healthcare stakeholders, and the media to raise awareness about Medstar’s industry-leading team and services (created News webpage to highlight this work — https://www.medstarambulance.org/news)• Created content for and managed Medstar’s social media accounts, website, and online reputation including an employee spotlight video series, which is available at https://www.medstarambulance.org/team-videos• Supported Medstar’s engagement with civic and charitable organizations throughout its service area, including sponsorships, community education events, and AED/CPR training • Refined the brand and ensured consistency (developed organization’s first brand and writing guide as well as content templates)

Bloomfield Hills, Michigan

• Developed and implemented strategic communications plans and content calendars • Managed public relations, including corporate and franchisee news, crisis communications, and thought leadership• Researched, wrote, and executed a variety of content for internal and external (B2C and B2B) audiences, including executive communications, e-newsletters, blog articles, automated email campaigns, e-books, guides, infographics, webpages, social media, and marketing materials• Optimized content for search engines• Created landing pages, content offers, emails, and inbound marketing workflows via HubSpot• Collaborated with in-house subject matter experts and keynote speakers to prepare content such as presentations, program guides, and handouts for regional and national events• Edited team members’ work • Revamped communications structure to franchise owners and corporate team members, which included the launch of a weekly employee communications newsletter to keep the corporate office team informed, aligned, and coordinated about projects, initiatives, and communications to franchise owners• Ensured consistency in messaging and adherence to brand standards; created and implemented a new writing style guide• Trained and consulted franchise owners on marketing tools and strategies such as email marketing, digital marketing, brand materials, media relations, and reputation management to help them grow their busines

Farmington Hills, Mi

• Developed strategic marketing and communications proposals, project plans, and timelines • Worked closely with clinical experts to develop marketing materials for both health care professionals and consumers, including e-newsletters, articles, brochures, posters, flyers, infographics, and PowerPoint presentations • Wrote media releases, executive communications, and employee communications• Developed story ideas to pitch to the media to increase MPRO’s exposure and build brand awareness (secured coverage in Crain’s Detroit Business, WXYZ, Lansing State Journal, and other Michigan media outlets) • Developed, wrote, and edited content for the website• Created content for and managed MPRO’s social media presence (Facebook, Twitter, LinkedIn, and Google+) • Organized large scale events/conferences (200-500 attendees) with local and national speakers, continuing education credits, and vendors • Assisted with writing government grants and contract proposals

Southfield, Michigan

• Oversaw staff of writers, editors, technical professionals, reporters, and anchors to create and execute one hour of a two-and-a-half-hour morning newscast • Wrote compelling news headlines and teases • Researched and wrote a mix of local, national, world, health, and consumer news • Coordinated live reports and interviews, including a news helicopter • Worked closely with creative services on daily and long-term promotions • Updated website with fresh content and breaking news • Posted and engaged with viewers on social media • Continuously worked to improve the show’s rundown to meet the demands and expectations of our audience and ultimately boost ratings • Served as in-house and field producer for special events including the North American International Auto Show, Woodward Dream Cruise, and Detroit Grand Prix

Madison, Wisconsin

• Created, wrote, and executed one or two of the station’s six daily newscasts • Worked with minimal staff and supervision to consistently produce one of the top-rated newscasts in the market