"Through sport, we have the power to change lives." - adidasAn organized communicator working in the brand marketing and digital marketing field. With a creative and strategic mind, the world of marketing has become the perfect place for me to develop, coordinate and execute go-to market plans for campaign launches. I am passionate about helping communicate a brand’s story by creating impactful, engaging, and measurable content that will attract the right audience.Currently, I am the US Digital Marketing Manager for adidas Golf. I oversee and help launch the content on adidas.com/us/golf, manage our paid and organic go-to market strategy, and activate membership integration.Previously, I worked for adidas as US Brand Marketing Assistant Manager in the golf business unit. I oversaw campaign and communication roll-out plans for the US field business, planned and executed our brand marketing event activations, and assisted in developing an integrated, go-to market strategy to support adidas objectives in the North America Market.Formerly, I was the Communications Manager at JC Resorts, I project managed the creative content and direction for websites, digital marketing, email campaigns, and advertising initiatives. One of my favorite projects was redesigning the summer email marketing campaign for Surf & Sand Resort, resulting in a 36% increase in revenue from the previous calendar year.Some of my key skills include:- Brand Management + Strategy- Product & Retail Marketing- Digital Marketing Management + Communications- Brand activations & events- Organization + CollaborationOutside of work, you can find me playing pickleball, cycling, or at the driving range. I love the beach, Formula1 and trying out a new restaurant from Eater San Diego recommendations. I have a passion for sports and recreation, and enjoy being outside in the sun with others staying active.
Listed skills include Communication, Event Management, Graphic Design, Brand Strategy, and 26 others.