Anne Baker Email and Phone Number
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Award-winning technology marketing and partnerships leader with a reputation for high work ethic, creativity, and teamwork• Unique combination of strategic product management and marketing experience with a technical engineering background• Created high-impact global marketing campaigns and partner programs for both start-ups and Fortune 100 technology companies in the areas of AI, security, mobility, and the cloud• History of transforming brands to achieve record revenues and awareness through creative go-to-market strategies and the successful implementation of marketing technology and business development programsIndustry Recognition and Awards• Teradata HiPo Program for development of high potential leaders• SAP "Partner of the Year" - 2021• Microsoft "Partner of the Year" Finalist 2020 and Winner 2021• “Marketing Campaign of the Year – Software” – Gold Stevie Award Winner 2018 and 2019• “Top 150 Marketing Leaders in the United States” – Peer 150 National Marketing Group• “Top 100 Women in Seattle Technology” – Puget Sound Business Journal
Adaptiva
View- Website:
- adaptiva.com
- Employees:
- 94
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Chief Marketing And Channel OfficerAdaptivaKirkland, Wa, Us
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Chief Marketing OfficerAdaptiva Dec 2023 - PresentKirkland, Washington, UsLeading the worldwide marketing organization and strategic partnerships at Adaptiva. Adaptiva delivers IT and cybersecurity leaders at hundreds of the largest enterprises worldwide the fastest way to patch and manage their endpoints at scale
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Head Of Worldwide Partner ProgramsTeradata Oct 2021 - Dec 2023San Diego, California, UsLeading programs and go-to-market activities and campaigns to drive Teradata cloud revenue, business outcomes, and data analytics and AI/ML solutions through Teradata's large partner ecosystem including Microsoft, Amazon, Google, Accenture, Deloitte, Dell, and more -
General Manager, Partner MarketingIcertis Jul 2021 - Oct 2021Bellevue, Wa, UsResponsible for the strategy, planning, and execution of global partner marketing programs at Icertis, the leading provider of contract lifecycle management and Microsoft U.S. Partner of the Year. -
Sr Director, Partner MarketingIcertis Feb 2020 - Jun 2021Bellevue, Wa, Us
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Vice President Of Product Management And MarketingAdaptiva Jan 2016 - Jul 2019Kirkland, Washington, UsDrove change throughout the organization, including revitalizing the corporate brand and expanding the company’s product portfolio to include new endpoint management, security, cloud, and Windows 10 offerings• Led a team of employees and multiple agencies to create strategic product roadmaps and multi-touch digital marketing campaigns which led to a four-year revenue CAGR of 35% and 50%+ EBITDA margins• Designed and implemented the company’s first marketing automation system, customer journey analytics, and account-based marketing programs to drive demand with 100+ Fortune 1000 clients• Served as company spokesperson and presenter; managed all outbound speaker, press, and analyst relations programs, including content development.• Launched a new partner program which resulted in 58% of revenues coming through the channel and the acquisition of key strategic relationships with VMware, Microsoft, and DXC
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Microsoft Enterprise Audience Marketing And Industry LeadMicrosoft Nov 2013 - Jan 2016Redmond, Washington, UsStrategized and created end-to-end global campaigns for the Microsoft Enterprise Audience Marketing and Industry teams • Created the first Microsoft customer personas and campaign materials for the Marketing/CMO audiences as well as the Telecom and Media industry verticals, which led to a double-digit increase in engagement• Worked across virtual teams to create end-to-end campaign strategy and communications materials in the areas of hybrid cloud computing and machine learning, including presentations, customer stories, social media, digital content, and product demonstrations -
Founder & PresidentBlue Creek Marketing Jun 2008 - Jan 2016Founded the marketing agency and led a team of consultants to deliver go-to-market programs for a variety of technology companies and start-ups: Microsoft, SAP, Nexius, L4 Digital, H2O.ai, Motricity, Persistent Systems, Zmags, Mobile Future Forward, NoviFlow, and Netformx• Created digital marketing and executive communications materials to support the public offering of Motricity on the NYSE• Reimagined retail marketing technology provider SeeWhy’s product marketing and messaging program which led to the company’s acquisition by SAP• Worked on the Sesame Street mobile campaign with L4 Digital which resulted in a Webby award and #1 Apple App Store ranking
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Vice President Of MarketingAction Engine Apr 2007 - Jun 2008UsPromoted from Director of Marketing in April 2007 to join the executive team responsible for setting the company’s strategic direction in the mobile applications industry• Created and executed business roadmap and marketing plan for securing top brands as customers which led to a 62% increase in annual revenues and $30M in new investment• Led the cross-functional team which developed and launched a new mobile advertising and applications product line used by leading brands like eBay, Amazon, NBC, and Sports Illustrated -
Director Of MarketingAction Engine Aug 2004 - Apr 2007UsSet branding and promotional strategies, and managed internal employees and external vendors to successfully execute marketing programs for the company’s mobile application and advertising products.
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Marketing And Alliances ManagerMarconi Plc Jun 2002 - Aug 2004Promoted to lead telco wireless division marketing team and manage third party alliance partnerships with Accenture, PwC, and others• Secured seven new wireless operator customer contracts in one year through effective partner programs and new lead generation campaigns• Product portfolio included award winning, market-leading OSS products that focused on wireless mediation, data analytics, network planning, network inventory, and professional services. -
Professional Services ManagerMarconi Plc Mar 2001 - Jun 2002Promoted to direct a team of 10 project managers and technical consultants that delivered services to a variety of wireless operators worldwide. Reorganized the under-performing telecommunications consulting group to become the Bellevue division’s most profitable department.
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Product ManagerMarconi Plc Sep 1999 - Mar 2001Managed all aspects of the wireless provisioning product line including requirements definition, product marketing, pricing, change control tracking, and project management.
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Business AnalystAccenture Aug 1998 - Aug 1999Dublin 2, IeImplemented program management offices and technology improvement projects at Accenture clients Merrill Lynch and Corning
Anne Baker Skills
Anne Baker Education Details
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Cornell UniversityMechanical Engineering -
Seattle UniversityGeneral
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Cornell UniversityMechanical Engineering
Frequently Asked Questions about Anne Baker
What company does Anne Baker work for?
Anne Baker works for Adaptiva
What is Anne Baker's role at the current company?
Anne Baker's current role is Chief Marketing and Channel Officer.
What is Anne Baker's email address?
Anne Baker's email address is ba****@****ail.com
What is Anne Baker's direct phone number?
Anne Baker's direct phone number is +142549*****
What schools did Anne Baker attend?
Anne Baker attended Cornell University, Seattle University, Cornell University.
What skills is Anne Baker known for?
Anne Baker has skills like Start Ups, Mobile Devices, Marketing, Marketing Strategy, Strategy, Product Management, Mobile Marketing, Product Marketing, Strategic Partnerships, Mobile Applications, Go To Market Strategy, Program Management.
Who are Anne Baker's colleagues?
Anne Baker's colleagues are Reid Baigrie, Zac Rogers, Murugesh V, Sean Skinner, Chad Kunz, Chaz Spahn, Puja Kumari.
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