Anne Baker Email & Phone Number

Kirkland, WA, US

Kirkland, Washington, US

Leading the worldwide marketing organization and strategic partnerships at Adaptiva. Adaptiva delivers IT and cybersecurity leaders at hundreds of the largest enterprises worldwide the fastest way to patch and manage their endpoints at scale

San Diego, California, US

Leading programs and go-to-market activities and campaigns to drive Teradata cloud revenue, business outcomes, and data analytics and AI/ML solutions through Teradata's large partner ecosystem including Microsoft, Amazon, Google, Accenture, Deloitte, Dell, and more

Bellevue, WA, US

Responsible for the strategy, planning, and execution of global partner marketing programs at Icertis, the leading provider of contract lifecycle management and Microsoft U.S. Partner of the Year.

Bellevue, WA, US

Kirkland, Washington, US

• Drove change throughout the organization, including revitalizing the corporate brand and expanding the company’s product portfolio to include new endpoint management, security, cloud, and Windows 10 offerings
• Led a team of employees and multiple agencies to create strategic product roadmaps and multi-touch digital marketing campaigns which led to a four-year revenue CAGR of 35% and 50%+ EBITDA margins
• Designed and implemented the company’s first marketing automation system, customer journey analytics, and account-based marketing programs to drive demand with 100+ Fortune 1000 clients
• Served as company spokesperson and presenter; managed all outbound speaker, press, and analyst relations programs, including content development.
• Launched a new partner program which resulted in 58% of revenues coming through the channel and the acquisition of key strategic relationships with VMware, Microsoft, and DXC

Redmond, Washington, US

• Strategized and created end-to-end global campaigns for the Microsoft Enterprise Audience Marketing and Industry teams
• Created the first Microsoft customer personas and campaign materials for the Marketing/CMO audiences as well as the Telecom and Media industry verticals, which led to a double-digit increase in engagement
• Worked across virtual teams to create end-to-end campaign strategy and communications materials in the areas of hybrid cloud computing and machine learning, including presentations, customer stories, social media.

• Founded the marketing agency and led a team of consultants to deliver go-to-market programs for a variety of technology companies and start-ups: Microsoft, SAP, Nexius, L4 Digital, H2O.ai, Motricity, Persistent.
• Created digital marketing and executive communications materials to support the public offering of Motricity on the NYSE
• Reimagined retail marketing technology provider SeeWhy’s product marketing and messaging program which led to the company’s acquisition by SAP
• Worked on the Sesame Street mobile campaign with L4 Digital which resulted in a Webby award and #1 Apple App Store ranking

US

• Promoted from Director of Marketing in April 2007 to join the executive team responsible for setting the company’s strategic direction in the mobile applications industry
• Created and executed business roadmap and marketing plan for securing top brands as customers which led to a 62% increase in annual revenues and $30M in new investment
• Led the cross-functional team which developed and launched a new mobile advertising and applications product line used by leading brands like eBay, Amazon, NBC, and Sports Illustrated

US

Set branding and promotional strategies, and managed internal employees and external vendors to successfully execute marketing programs for the company’s mobile application and advertising products.

• Promoted to lead telco wireless division marketing team and manage third party alliance partnerships with Accenture, PwC, and others
• Secured seven new wireless operator customer contracts in one year through effective partner programs and new lead generation campaigns
• Product portfolio included award winning, market-leading OSS products that focused on wireless mediation, data analytics, network planning, network inventory, and professional services.

Promoted to direct a team of 10 project managers and technical consultants that delivered services to a variety of wireless operators worldwide. Reorganized the under-performing telecommunications consulting group to become the Bellevue division’s most profitable department.

Managed all aspects of the wireless provisioning product line including requirements definition, product marketing, pricing, change control tracking, and project management.

Dublin 2, IE

Implemented program management offices and technology improvement projects at Accenture clients Merrill Lynch and Corning

Bs, Mechanical Engineering

Mba, Marketing/Marketing Management, General

Mechanical Engineering