Anne Smith Email & Phone Number

United States

Indianapolis, Indiana Area

Indianapolis, Indiana Area

• Responsible for exhibit space sales for the Indianapolis Home Show and Flower & Patio Show with 900 plus exhibitors and 250,000 attendees.
• Identify sponsorship partners for marketing and promotional opportunities to increase brand awareness and targeted product placement.
• Exceeded annual sales budget of $3.6 million for combined events in 2017.
• Develop and implement business plans and new business goals with exhibitors to maximize exposure and achieve successful sales opportunities
• Provide on-site floor management between exhibitors and facility management to ensure seamless execution of event.
• Manage day-to-day activities of exhibitors and attendees on show site to ensure overall customer satisfaction.

• www.beenviedentertaining.com, an on-line entertaining resource.
• Manage an online tool for readers and followers for turnkey event planning.
• Review affiliate’s products, qualifying them as a “From the Trade” to be featured on Be Envied Entertaining website.
• Stage party inspiration ideas demonstrating how to create, coordinate and facilitate an event using affiliate’s products.
• Creatively develop ways to utilize featured products to drive consumer purchase.
• Manage online “Marketplace” within the website by selecting and partnering products for a specific theme or style.

Cleveland/Akron, Ohio Area

• Responsible for the development of a $7.5 million market with the largest concept base of salon partners in the United States.
• Managed a team of 8 including external sales team, internal support staff and education specialist with no turnover due to management.
• Created a systemized process of territory management with top accounts from high-level, annual business planning to detailed daily objectives in an effort to maximize effectiveness of business.
• Exceeded sales plan by 141% in non-comp business and 104% in comp business on an annual basis ranking in the top 10% of markets in North America.
• Improved the territory ranking annually by developing and evaluating strategic growth strategies for a 100 plus account base.
• Created and organized all internal monthly regional meetings, corporate business meetings and monthly conference calls.

Cleveland/Akron, Ohio Area

• Led the four state region in both non-comp and comp business resulting in the largest dollar generating market of over $6 million annually.
• Managed an external sales team and hair color education specialist.
• Created business strategies and growth plans for high level accounts to increase service revenue, retail revenue, total number of sales and service transactions, staff productivity, staff and client retention.
• Coached each Territory Manager individually in analyzing overall business, finding opportunities for growth and creating business strategies to ensure success of salon partners in the network.
• Supported all institute career fairs to assist in connecting graduating students to concept and non- concept salon partners.
• Responsible for the development of new business through cold calling and corporate leads after doing a demographic analysis of the market to determine the most strategic placement of new business.

Indianapolis, Indiana

• Responsible for the development of existing salon accounts as well as new salon business.
• Executed plans to successfully sell in and sell through new monthly product launches or promotions to salon partners.
• Planned and executed consumer events and clinics in an effort to build client base and increase retail sales.
• Focused sales efforts in specific market to drive product sales.
• Responsible for teaching regional education classes on product knowledge and retailing.