•Responsible for exhibit space sales for the Indianapolis Home Show and Flower & Patio Show with 900 plus exhibitors and 250,000 attendees.•Identify sponsorship partners for marketing and promotional opportunities to increase brand awareness and targeted product placement.•Exceeded annual sales budget of $3.6 million for combined events in 2017.•Develop and implement business plans and new business goals with exhibitors to maximize exposure and achieve successful sales opportunities•Provide on-site floor management between exhibitors and facility management to ensure seamless execution of event.•Manage day-to-day activities of exhibitors and attendees on show site to ensure overall customer satisfaction.

•www.beenviedentertaining.com, an on-line entertaining resource.•Manage an online tool for readers and followers for turnkey event planning.•Review affiliate’s products, qualifying them as a “From the Trade” to be featured on Be Envied Entertaining website.•Stage party inspiration ideas demonstrating how to create, coordinate and facilitate an event using affiliate’s products. •Creatively develop ways to utilize featured products to drive consumer purchase.•Manage online “Marketplace” within the website by selecting and partnering products for a specific theme or style.•Upload and link trending products from affiliate websites to Be Envied Entertaining website.

• Responsible for the development of a $7.5 million market with the largest concept base of salon partners in the United States.• Managed a team of 8 including external sales team, internal support staff and education specialist with no turnover due to management.• Created a systemized process of territory management with top accounts from high-level, annual business planning to detailed daily objectives in an effort to maximize effectiveness of business. • Exceeded sales plan by 141% in non-comp business and 104% in comp business on an annual basis ranking in the top 10% of markets in North America.• Improved the territory ranking annually by developing and evaluating strategic growth strategies for a 100 plus account base.• Created and organized all internal monthly regional meetings, corporate business meetings and monthly conference calls.• Created and developed strategic growth plans for salons through the analysis of Aveda Benchmarks resulting in higher profitability of retail and service volume.• Motivated sales team by developing and implementing sales tools and launching incentive contests resulting in an increase in overall active team producers.

• Led the four state region in both non-comp and comp business resulting in the largest dollar generating market of over $6 million annually.• Managed an external sales team and hair color education specialist.• Created business strategies and growth plans for high level accounts to increase service revenue, retail revenue, total number of sales and service transactions, staff productivity, staff and client retention.• Coached each Territory Manager individually in analyzing overall business, finding opportunities for growth and creating business strategies to ensure success of salon partners in the network. • Supported all institute career fairs to assist in connecting graduating students to concept and non- concept salon partners.• Responsible for the development of new business through cold calling and corporate leads after doing a demographic analysis of the market to determine the most strategic placement of new business.• Organized and executed all internal monthly regional meetings, monthly conference calls and quarterly corporate sales meetings.

• Responsible for the development of existing salon accounts as well as new salon business.• Executed plans to successfully sell in and sell through new monthly product launches or promotions to salon partners. • Planned and executed consumer events and clinics in an effort to build client base and increase retail sales. • Focused sales efforts in specific market to drive product sales.• Responsible for teaching regional education classes on product knowledge and retailing.