Services include: • Brand development & brand voice refinement • Content marketing and strategy• Creative direction and consultation• Copywriting and editing: digital, social, mobile, email, blogging, videos, direct mail, TV, printClients include: circle S studio, GlynnDevins, Solutions Advisors, Hamilton Beach Commercial, Lewis Media Partners, StyleCraft Homes, Capital Trees, Central Virginia Salvation Army and Caring Clothes Closet.

Unboxed Technology creates interactive tools to help companies get the best from every employee and the most from every customer contact. Integrated solutions include: blended training curriculums, mobile sales & marketing apps, and end-to-end analytics that measure overall effectiveness and ROI.• Led strategy and creative execution of consumer-focused marketing and educational materials.• Developed strong partnerships with clients while driving the strategy, execution, revenue and… Show more Unboxed Technology creates interactive tools to help companies get the best from every employee and the most from every customer contact. Integrated solutions include: blended training curriculums, mobile sales & marketing apps, and end-to-end analytics that measure overall effectiveness and ROI.• Led strategy and creative execution of consumer-focused marketing and educational materials.• Developed strong partnerships with clients while driving the strategy, execution, revenue and profitability of multiple accounts.• Created a new UI and training program for a national electronics trade-in provider that improved the accuracy of product evaluations and cut the revenue losses attributable to inaccurate assessment by 50%.• Managed the pilot program for a new iPad app that generated a 60% YOY increase in sales per associate for a Fortune 100 company's retail team. Show less

• Directed creative strategy and execution for online card acquisitions, growing one of the most recognized U.S. brands on its B2C site, www.capitalone.com.• Led online creative work for the Venture Rewards card product launch, a $280+ million integrated marketing campaign. • Presented to senior leaders and managers from multiple lines of business, influencing marketing strategy and selling creative campaigns effectively. • Refined creative briefs and strategic intent, in… Show more • Directed creative strategy and execution for online card acquisitions, growing one of the most recognized U.S. brands on its B2C site, www.capitalone.com.• Led online creative work for the Venture Rewards card product launch, a $280+ million integrated marketing campaign. • Presented to senior leaders and managers from multiple lines of business, influencing marketing strategy and selling creative campaigns effectively. • Refined creative briefs and strategic intent, in consultation with brand managers, to achieve optimal performance from creative work. • Initiated multiple marketing projects and web enhancements to improve user experience and increase site conversion. • Mentored a team of writers and designers, establishing creative standards and priorities and managing team’s capacity vs. demand. Show less

• Led strategic and creative redesign of Circuit City’s online newsletter, city life; attributed sales rose four-fold.• Earned first-place 2008 Marketing Sherpa Award for “Best B2C Consumer Email Opt-in Campaign” for Circuit City’s marketing emails. • Led messaging strategy and developed editorial standards for circuitcity.com, a website with over 400 million unique visits and $1.5 billion in sales annually. • Directed creative for all external marketing materials, including an… Show more • Led strategic and creative redesign of Circuit City’s online newsletter, city life; attributed sales rose four-fold.• Earned first-place 2008 Marketing Sherpa Award for “Best B2C Consumer Email Opt-in Campaign” for Circuit City’s marketing emails. • Led messaging strategy and developed editorial standards for circuitcity.com, a website with over 400 million unique visits and $1.5 billion in sales annually. • Directed creative for all external marketing materials, including an email program that drove revenue of $200 million annually and a direct display program that delivered over 1 billion impressions per month.• Managed, trained and mentored teams of up to 25 copywriters, designers and assistant managers. Show less

CLIENTS: ACNtv, The Martin Agency, Nick at Nite, Ruby Tuesday, TV Land, UPS. • Created customized research programs that led to exciting brand platforms and innovative strategic marketing ideas.• Developed, moderated and supervised qualitative research nationwide; conducted expert interviews with intellectual and business leaders; provided insightful interpretations and actionable findings.• Advised and analyzed segmentation, tracking and other quantitative studies; conducted… Show more CLIENTS: ACNtv, The Martin Agency, Nick at Nite, Ruby Tuesday, TV Land, UPS. • Created customized research programs that led to exciting brand platforms and innovative strategic marketing ideas.• Developed, moderated and supervised qualitative research nationwide; conducted expert interviews with intellectual and business leaders; provided insightful interpretations and actionable findings.• Advised and analyzed segmentation, tracking and other quantitative studies; conducted competitive analyses. Show less

CLIENTS: TV Land, Nick at Nite, Nickelodeon, GEICO, Marriott, Rubbermaid, Ruby Tuesday, Saab, Southern Comfort, UPS, Yellow Pages.• Led strategy on successful new business pitch for Viacom’s TV Land and Nick at Nite accounts.• Developed strategy for TV Land’s “Times Change” campaign, which increased distribution from 33 million to over 65 million homes in less than two years and won numerous creative and cable industry awards, including category-winning EFFIE.• Conducted… Show more CLIENTS: TV Land, Nick at Nite, Nickelodeon, GEICO, Marriott, Rubbermaid, Ruby Tuesday, Saab, Southern Comfort, UPS, Yellow Pages.• Led strategy on successful new business pitch for Viacom’s TV Land and Nick at Nite accounts.• Developed strategy for TV Land’s “Times Change” campaign, which increased distribution from 33 million to over 65 million homes in less than two years and won numerous creative and cable industry awards, including category-winning EFFIE.• Conducted qualitative research and translated findings into actionable business initiatives and inspiring, strategically sound creative briefs. Show less