Lead and implement the brand marketing strategy for one of the largest community colleges in North Carolina, contributing to 9 consecutive semesters of enrollment growthOversee development and execution of all brand paid media: digital, social, paid search, print, radio, out of home, and TVLed the shift from traditional marketing to a digital-first approach, increasing campaign reach and engagementMeasure and analyze campaign e ffectiveness through a variety of data sources such as UTM tracking, Google Analytics, and A/B testing and optimize for future campaignsLead and develop a high-performing team of 3 account managers who oversee targeted marketing campaignsOversee $2+ million budget annuallyManage relationships for 4+ external agency partners; led the RFP process for all agency partnersLed a complete rebrand including:comprehensive market studybrand positioningbrand narrative and voicecampaign developmentgraphic identity and brand standards

Assisted in the execution of marketing and business development programs and initiatives for a global law firm with more than 1,800 attorneys across three continentsPlanned and executed regular client development eventsOversaw print ad and collateral developmentFormatted client emails and invitations and maintained CRMResearched and placed paid mediaCompiled research on key clients, industries, and competitorsPrepared client-focused responses to RFPs, customized pitches, and presentation materials

Managed marketing communications for clients in a variety of industriesDuties included daily interface with clients; strategic planning; event planning and promotion; coordination and direction of ad campaigns, collateral, video, television, and web projects; preparation of quarterly forecasts, budgets, and timelines

Managed the development of ad campaigns, direct mail, and collateral materialsConducted and analyzed market researchDeveloped marketing communications strategies for clients in the following industries: industrial, packaging, mortgage lending, manufacturing