Ann Mclaughlin Email & Phone Number

• Managed all HD Pro (B2B) homepage digital content placement, creative development, and execution through bi-weekly homepage updates and provided strategic analysis to senior leadership in weekly KPI reviews based on content performance • Received an Executive Homer Award for planning and executing B2B's first Black Friday event resulting in $14.7M in sales during the 5 day holiday period • Led the cross-functional alignment of the Product Management, Pro Marketing, B2B, and B2C events… Show more • Managed all HD Pro (B2B) homepage digital content placement, creative development, and execution through bi-weekly homepage updates and provided strategic analysis to senior leadership in weekly KPI reviews based on content performance • Received an Executive Homer Award for planning and executing B2B's first Black Friday event resulting in $14.7M in sales during the 5 day holiday period • Led the cross-functional alignment of the Product Management, Pro Marketing, B2B, and B2C events teams to ensure a cohesive strategy across events resulting in over $200M in revenue for the second half of 2019 • Supported the company wide initiative to grow the Pro Online Experience with the migration of one million customers in one year by ensuring that the digital content on the homepage was both engaging and relevant to new customers and their trade type • Engaged online merchants and category experience teams to identify opportunities for running department specific promotions and category spotlights on segment specific homepages • Completed a lift analysis to forecast event revenue for 2020 based on event tiers and last years' customer buying behaviors Show less

• Led the department-wide review of over 5000 feature product nodes on homedepot.com; Received Homer recognition from VP of Online Merchandising for reducing excess nodes by 50% in the first two weeks of the project • Managed Racetrack and Print Ad items for main events including Red White and Blue, Labor Day, Black Friday, Gift Center, Cyber Week, and Spring Black Friday • Managed the Pro Black Friday Event from beginning to end resulting in $12.6M in Gross Demand• Curated the 2018… Show more • Led the department-wide review of over 5000 feature product nodes on homedepot.com; Received Homer recognition from VP of Online Merchandising for reducing excess nodes by 50% in the first two weeks of the project • Managed Racetrack and Print Ad items for main events including Red White and Blue, Labor Day, Black Friday, Gift Center, Cyber Week, and Spring Black Friday • Managed the Pro Black Friday Event from beginning to end resulting in $12.6M in Gross Demand• Curated the 2018 Labor Day and Black Friday Sneak Peek event lists based off of findings from deep dive analysis of R12 Gross Demand and proposed discounts. These 5 one-day sales brought in a combined $3.6M in Gross Demand• Worked cross-functionally with departments to ensure smooth event launches and make urgent updates to promotions live on the site • Tracked the status of over 5000+ SKUs per event list to guarantee online visibility and in- stock availability Show less

• Managed to resolution both internal and external ticket requests in the Zendesk ticketing system, closing over 750 tickets and touching over 2200 tickets while maintaining a 95% customer satisfaction rate• Created and automated eight reports to address widely acknowledged pain points in item assortments for online merchants• Managed multiple high visibility projects including the end-to-end onboarding and troubleshooting process for the Holiday and Halloween assortment in 2017 and… Show more • Managed to resolution both internal and external ticket requests in the Zendesk ticketing system, closing over 750 tickets and touching over 2200 tickets while maintaining a 95% customer satisfaction rate• Created and automated eight reports to address widely acknowledged pain points in item assortments for online merchants• Managed multiple high visibility projects including the end-to-end onboarding and troubleshooting process for the Holiday and Halloween assortment in 2017 and 2018• Implemented alternative pricing display for five classes at request of merchants to show the pricing value for their items on a per-unit level• Conducted pre-post analysis for newly implemented content changes and process improvements; One six-week pre/post analysis uncovered a 16 bps conversion climb and gross demand increase by $100+K; Received recognition from VP of Online Merchandising for creating shareholder value • Led the team-wide initiative to maintain an operational relationship with HD store associates across the nation by addressing content, out of stock, pricing, and merchandising issues pertaining to Digital Content Show less

Greater Atlanta Area

• Contacted and maintained relationships with over 130 vendors in relation to item data management• Assisted with item escalations and item troubleshooting as an agent in the ZenDesk ticketing system• Dealt with weekly high visibility items and promotional items to ensure content was fully enriched in efforts to improve online conversion• Participated in skill-specific training classes• Managed and completed time-sensitive ad hoc projects effectively and efficiently while… Show more • Contacted and maintained relationships with over 130 vendors in relation to item data management• Assisted with item escalations and item troubleshooting as an agent in the ZenDesk ticketing system• Dealt with weekly high visibility items and promotional items to ensure content was fully enriched in efforts to improve online conversion• Participated in skill-specific training classes• Managed and completed time-sensitive ad hoc projects effectively and efficiently while simultaneously maintaining ongoing and long-term objectives• Completed taxonomy refresh for over 59,000 items resulting in a boost in revenue of $250,000 in 4 weeks and $2 million in 8 weeks• Analyzed SQL reports to identify gaps in enrichments and assisted vendors in the enrichment process• Oversaw the enrichment optimization of over 11,000 items on HomeDepot.com through improving marketing content and product images, and cross merchandising to improve overall KPI’s• Reviewed collected product attributes and renamed over 16,000 individual items to comply with newly published data standards• Assisted with new hire integration and transition through mentoring and shadowing training sessions Show less

Norcross, Georgia

• Developed and implemented the 2015 FIS national fundraising campaign for The Leukemia and Lymphoma Society. Developed innovative theme around office “flocking” to capture attention and elicit participation. In total, campaign raised over $6,000• Conducted extensive research into social media options, direct mail options, and new technology for FIS clients and Demand Generation team. Presented recommendations to senior management• Created presentations for campaign directors as a… Show more • Developed and implemented the 2015 FIS national fundraising campaign for The Leukemia and Lymphoma Society. Developed innovative theme around office “flocking” to capture attention and elicit participation. In total, campaign raised over $6,000• Conducted extensive research into social media options, direct mail options, and new technology for FIS clients and Demand Generation team. Presented recommendations to senior management• Created presentations for campaign directors as a visual representation of their campaigns to be shared with their product specialists and sales representatives• Analyzed monthly reports of sales and campaign progress, creating functions and graphical representations of data utilizing Excel• Analyzed the top 20 and bottom 20 campaigns by segment and demographic data to determine which segments are most engaged and who should be targeted• Organized sales contacts by lead score and sales phase and prioritized contacts based on department and title to drive better qualified leads to sales• Used Oracle’s Eloqua software to create digital profiles for employees, build landing pages, and design, write, and create emails for campaigns Show less

Athens, Georgia Area

• Worked directly with company clients to fulfill their marketing needs on a daily basis including promotional events and social media accounts• Managed multiple social media accounts for Whistlebury Properties and Cash to Crypto by constantly creating and posting innovative content on their Facebook, Twitter, Google+, and LinkedIn accounts• Developing already strong writing skills in creating extensive blog posts for KMS reflecting on current events in technology and digital marketing… Show more • Worked directly with company clients to fulfill their marketing needs on a daily basis including promotional events and social media accounts• Managed multiple social media accounts for Whistlebury Properties and Cash to Crypto by constantly creating and posting innovative content on their Facebook, Twitter, Google+, and LinkedIn accounts• Developing already strong writing skills in creating extensive blog posts for KMS reflecting on current events in technology and digital marketing services • Designed and created website thumbnails, organized and created website content from the backend, and helped develop a user friendly, navigable, and informative company website• Analyzed client social media reports on a monthly basis • Successfully organized a promotional giveaway event on Facebook for a client, LarLar17, with positive feedback and engagement from followers. • Wrote and appeared in three “One Minute Edge” videos for KMS• Researched a broad range of industries to find creative digital marketing strategies for each area• Active in prospecting activities for potential KMS clients• Trained in digital marketing strategies including social media optimization (SMO), search engine optimization (SEO), video production, and web development Show less