Ann Macdonald Email and Phone Number

Contract and freelance work for a variety of clients. Work ranges from brand identity development and design. Execution of tactics under the umbrella of an existing brand using a style guide. Web sites, social, print, digital, video, and photo shoots.

Led redesign of the Federal Bureau of Investigation (FBI) recruitment brand including video, radio, social media, print, trade show and event materials, web design, targeted media ads, interior design for buildings and offices, brand style guides, change management toolkits and standardized PowerPoint presentations with associated speaker notes.We were awarded a Marcom Platinum Award in Oct 2021 to redesign the FBI's Recruitment Division brand, including print collateral, videos, instruction manuals, advertising, trade show booths, social media channels, and website.Designed and executed the agency rebrand. Worked with the CEO to earn the buy-in of agency stakeholders.

Responsible for the creative team of designers and writers. Worked with other department leadership to develop strategies and creative solutions for the agency’s government clients including FBI, Indian Health Service (IHS) and Transportation Security Administration (TSA).

Contract and freelance work for a variety of clients. Work ranges from brand identity development and design. Execution of tactics under the umbrella of an existing brand using a style guide. Web sites, social, print, digital, video, and photo shoots.

We specialized in the concept to completion of private-label brands and the design, photography, translations, routing, and release of mechanical files for packaging and brand-related materials.• Grew a team of 3 people to 34 in less than four years, earning the title of Fast Company’s #1,199 Fastest Growing Company in 2016.• Supported Sam’s Club’s private-label packaging growth from $7.2 billion to $9.4 billion in sales.• Implemented robust online systems to manage the project workflow and maximize efficiencies, allowing us to deliver a high-level creative product for a competitive price.• Won multiple Summit and Vertex Creative Awards for private-label branding and packaging.• Single-year 82% increase in sales after redesigning GE Small Appliance packaging for Walmart Home Division.• Designed the Woman-Owned Business logo for consumer packaged goods — used globally for Certified Woman-Owned Businesses.• Featured in WBENC Magazine July/August 2014.

Worked as a freelance Creative Director managing the creative design, and adaptation approval process for the Better Homes & Gardens launch in Walmart US stores for packaging, in-store signage and expansion of the style guide.

Headed the creative team for the retail launch of the marketing and licensing materialsat Target and online in January ‘08. The show premiered on PBS on September 2, 2007.

Designed for print, broadcast, and web; magazine and publication design/redesign; corporate identities; illustration; specialty Photoshop work; web graphics and content management. Also handled concept and design for a variety of clients.

• Created five distinctly different design styles for focus group testing and developedthe magazine design based on those findings.• Collaborated with the editorial team to create content.• Contracted with artists and delegated work assignments.• Presented work to Cartoon Network and Scholastic for feedback and final approvals.• Handled all quality control, pre-press, and press checks.The magazine’s final newsstand sell-through was 86%. Scholastic sold out of theirbookclub copies in the first month and returned to press for a second run.

Executed responsibilities commensurate with the position, including layouts, selection of photographers and illustrators, editorial brainstorm meetings, direct photoshoots and release of final files to press.

This was my first job out of college, and I managed to prove myself and ascend the ranksby building trust and demonstrating my capacity to learn, grow and adapt.Art Director (8/98 – 12/98)Associate Art Director (12/96 – 8/98)Assistant Art Director (11/95 – 12/96)