- Local optimization of over 130 Google My Business Listings. - Monthly pull of Google My Business insights. - Responding to Google My Business reviews daily. - Creating Moz Local and Yext listings for clients.- Monthly reporting in Google Data Studio to update clients on KPIs and data points.- Search Engine Optimization tasks including linkbuilding, internal linking, page title and meta description optimization, content and image optimization, and keyword research.- Ownership of PPC landing page project management for nearly 20 senior living community clients. - Monitor the progress of each PPC landing page as it goes through conception, content, design, tracking, testing, publishing and monitoring. - Optimizing landing pages based on conversion rates from A/B testing.- PR email outreach to media contacts across various industries depending on the pertaining client. - Reaching out to HARO queries to increase linkbuilding strength and brand awareness.

- First official PR hire at the company.- Manage social media posting for several brands within company portfolio.- Set up and utilize LexisNexis Newsdesk tool to develop earned media reporting metrics and dashboards to measure the effectiveness of PR outreach; contrast LexisNexis reports with Google Analytics data.- Develop press release and email pitch templates to more efficiently scale the volume of PR outreach efforts.- Maintain key relationships with 70+ press contacts.

- One of five vice presidents elected by other Alpha Sigma chapter members to lead a team of 5 officers; facilitate the Standards Committee to handle any issues or concerns that arise with members of the chapter- Act as the ‘advice giver’ for any members experiencing personal issues; encourage and promote the upkeep and practice of Tri Delta traditions and rituals

- One of five vice presidents elected by other Alpha Sigma chapter members to lead a team of 8 officers; in charge of anything chapter-related that is outward-facing to the public.- Handle all communication to the public for the chapter including philanthropy events, chapter correspondence, social events, activities, and any crisis communication that may arise.- Facilitate and manage monthly chapter newsletters, Facebook page, website, social media, and any other public communication necessary.

- Promote the presence of Bumble on the UNC Campus- Plan and organize events to encourage student involvement with Bumble- Complete the task list that is given by corporate

- Promotes Unemployed Denim on Instagram, Facebook, and other social media outlets to share the brand and its values across the UNC-Chapel Hill campus and community- Works with other Campus Brand Ambassadors to establish good techniques for reaching out to potential consumers- Upholds the UD brand and goals of spreading custom, one of a kind, amazing merchandise to the community

- Work with a team of 11 other members to collaborate on strategies for building strong brand partnerships- Secure retail partnerships that promote sustainable and inclusive fashion practices- Coordinate with new brands for advertising, partnership, and sampling opportunities

- Promote sales through social media marketing and face-to-face customer interaction- Merchandise retail items to increase sales- Provide excellent customer service to encourage repeat business. Responsible for opening and closing the store and managing the monetary aspects of daily sales- Contributed to the rebranding of the store, website and social media platforms