Anson An

Anson An Email and Phone Number

Industry Leader at Lark ByteDance @ 飞书
Anson An's Location
Guangzhou, Guangdong, China, China
Anson An's Contact Details

Anson An work email

Anson An personal email

About Anson An

- Proven B2B sales/Marketing management experience with focus on Education toB/SaaS/Mar-tech product.- Expertise on B2C digital marketing, Programmatic Advertising and Data/analytics- Deep understanding of China’s Cosumer/FMCG/Education Industry landscape- Wide connections in Media/PR/Social Media industry and Education industry/NGO/Social Entrepreneur industry in China.- Event management with 10+ years top-tier TEDx event experience.- Digital Savvy. Sensitive on new digital technologies.

Anson An's Current Company Details
飞书

飞书

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Industry Leader at Lark ByteDance
Website:
feishu.cn
Employees:
43
Anson An Work Experience Details
  • 飞书
    Industry Leader,Consumer And Retail
    飞书 Sep 2022 - Present
    广州-佛山地区
  • Tedxzhujiangnewtown
    Founder And Curator
    Tedxzhujiangnewtown 2015 - Present
  • Mininglamp Technology
    集团副总裁,行业一部总经理 Group Vp, Head Of Industries
    Mininglamp Technology Jan 2022 - Aug 2022
    Guangzhou, Guangdong, China
    负责教育、医美医疗、家居家装、toB泛互联网等行业的拓展
  • 明略科技集团
    集团副总裁,教育行业总裁 Group Vice President, Head Of Education Industry
    明略科技集团 Feb 2020 - Mar 2022
    中国 广东 广州
  • Tencent
    高级教育行业经理 Senior Industry Manager, Education
    Tencent Jul 2018 - Jan 2020
    广州
    -Oversee sales and client relations with customers in education industry: 尚德机构、EF、中公教育、风变科技、金宝贝、高顿教育 and drive joint innovation with JD, Suning and YHD with CPG top clients. -Sell Wechat/QQ/QQ browser/Tencent Video,etc. as Tencent traffic to education clients, build and drive education industry solution to clients.-Lay out industry strategy and execution plan to build education industry understanding for within and and provide digital solution, social marketing, growth management solution, creative solution, and digital measurement to help customers to grow sales in the digital world.Performance: Grow sales revenue YoY growth to 150%+, ranks top 1 industry on growth in Tencent Marketing Solutions; Build strong relations with 200+ CEOs, CMOs, Growth management, Brands VPs, directors and media managers of education customers, great relations with CEOs, MDs and Account Directors of 4A and local media agencies in China and good association with media, investors in education industry.
  • Tencent
    高级产品市场经理 Senior Product Marketing Manager
    Tencent Mar 2017 - Jul 2018
    Shenzhen, Guangdong, China
    - Brand management of 广点通 GDT and Tencent Social Insight 腾讯社交洞察.- Developing Go-To-Market strategies and plans for marketing technology products such as DMP, Programmatic Creative, Marketing API, oCPA, etc.- Define Tencent ad-tech product FAB and positioning as well as product materials and product solutions.
  • Kuaizi Technology
    Regional Sales Director
    Kuaizi Technology Aug 2016 - Feb 2017
    Guangzhou, Guangdong, China
    Responsible for setting up regional sales strategy and managing sales team to complete sales target.
  • Admaster Inc.
    Business Director, South China Social Media/E-Commerce Capability Leader
    Admaster Inc. Jan 2013 - Aug 2016
    Guangzhou
    - Provide integrated data solution to clients, specialized in data collection, analysis andmanagement, help brands to have a deep understanding about the data from digitalecosystem- By using cutting-edge, proprietary technology, to create value for businesses by turningbig data into smart data, especially on digital advertising verification, social media listening, e-commerce measurement, programmatic buying, DMP and re-marketing etc., enabling brands to make more informed decisions and gain a competitive edge- Responsible for Business Development, Client Consulting, People management for a team of 15 in South China market- Served brands: P&G/Wrigley/Danone/Mead Johnson/Infinitus/Biostime/PR and social agencies, etc.
  • Tedxgdufs
    Founder/Curator
    Tedxgdufs May 2010 - Dec 2013
    The world’s largest nonprofit organization devoted to Ideas Worth Spreading presented in more than 130 countries based in Guangzhou.
  • Procter & Gamble
    Communications Manager
    Procter & Gamble Jun 2011 - Dec 2012
    Guangzhou, Guangdong, China
    Responsible for Greater China House Hold Care Community Management Service:- Responsible for building up a community management team to manage Pampers’ onlinebranding, including campaigns, always-on content and consumer engagement.- Build up team structure/working model & process/ internal communications andinformation sharing channels.- Recruit, train and manage a team of community managers in three regions of GreaterChina which are managing 12 social media platforms including Weibo and Facebook asthe main platform for each market.- Help conduct social media landscape assessment and set up social engagement andcommunication strategy.- Engage with online target consumers to promote key messages of the brand.- Conduct daily social media monitoring, handle inquiries/complaints and potential issues.- Conduct timely review and evaluation on social engagement strategy and onlinecampaign performance.- Support Pampers Communication team to plan and deliver PR events and social events.- Explore new technologies and development on digital and build up internal team digitalcapabilities.
  • Project Island Library
    Co-Founder
    Project Island Library Nov 2010 - Jun 2012
    Guangzhou, Guangdong, China
    A social enterprise project focuses on charity library building-up in communities and community culture development.
  • Tedxyue
    Co-Organizor
    Tedxyue Mar 2010 - Sep 2010
    Guangzhou, Guangdong, China
    A TEDx event covering 29 universities and colleges in Guangdong Province, sponsored by Google China.
  • Tedxcanton
    Digital Marketing Director
    Tedxcanton Mar 2010 - Sep 2010
    Guangzhou, Guangdong, China
    A TEDx event in Canton China which has 15 speakers and covering 500 people.
  • Dyslexia Therapy Center
    Trainer
    Dyslexia Therapy Center Jan 2010 - Apr 2010
    Szczecin, West Pomeranian District, Poland
    A local non-government organization to give therapies to teenagers who suffer from Dyslexia.
  • Teach For Rural China Project
    Project Manager
    Teach For Rural China Project Jun 2008 - Sep 2009
    Enping & Lianzhou
    A non-profit project to provide better education to rural students in China.

Anson An Skills

Social Media Strategist Social Media Marketing Public Relations Crisis Management Consumer Insight Complaint Management Project Management Team Management International Ngos Corporate Social Responsibility Social Entrepreneurship Leadership Digital Marketing E Commerce Business Strategy

Anson An Education Details

Frequently Asked Questions about Anson An

What company does Anson An work for?

Anson An works for 飞书

What is Anson An's role at the current company?

Anson An's current role is Industry Leader at Lark ByteDance.

What is Anson An's email address?

Anson An's email address is an****@****ail.com

What schools did Anson An attend?

Anson An attended Guangdong University Of Foreign Studies.

What skills is Anson An known for?

Anson An has skills like Social Media Strategist, Social Media Marketing, Public Relations, Crisis Management, Consumer Insight, Complaint Management, Project Management, Team Management, International Ngos, Corporate Social Responsibility, Social Entrepreneurship, Leadership.

Who are Anson An's colleagues?

Anson An's colleagues are Savannah Zhang, Ying Zhou(yoli), 张宇翔, Beiyu Lu, 沈鑫糠, 李志超, Qiaodi Huo.

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