Anson Sim Email & Phone Number

Brisbane, Qld, Au

London, England, Gb

Cambridge, England, Gb

- Global lead for joint-marketing efforts with partners- Developed and implemented high-impact integrated marketing strategies for the Asia Pacific region that support, enhance, and align to the global Communications and Marketing strategy and objectives- Planned, executed, and tracked region-specific, full-funnel campaigns; delivering agreed KPIs that contribute to increased brand awareness and lead generation using paid, owned, and earned opportunities- Collaborated with strategic partners in government and private sectors to develop synergies and execute Asia Pacific programmes- Built marketing processes, toolkits, and best practices that support relevant commercial teams - Supported global campaigns with relevant localised regional activities

London, Gb

Industries: Financial Services, Healthcare and Life Sciences, Infrastructure, Investment, Maritime, Technology- Conceptualised overall marketing strategy and tactics to successfully meet DIT’s trade mission objectives- Developed marketing copies to support key activities and collaborated with creative hub and sector teams to execute, track, and measure digital and physical campaigns end-to-end- Led campaign activations on paid and owned platforms, and worked closely with communications team for earned media opportunities- Guided sector teams through mid-campaign evaluations and adjusted marketing tactics as required for maximum effectiveness, conducted post-campaign evaluations to enhance learning and build best practices for future campaigns- Collaborated with external partners and key internal stakeholders to develop strategic local and regional brand-aligned campaigns- Responsible for campaign effectiveness including management of campaign timelines and budgets across projects, ensured campaign brief alignment with creative hub and media agencies to deliver value for money- Supported UK-led campaigns through strategic localised activities that contributed to both the High Commission’s and DIT’s shared objectives

Singapore, Singapore, Sg

- Developed and delivered marketing strategy and tactics to meet strategic campaign objectives- Collaborated with creative and media agencies to execute and track digital and physical campaigns end-to-end- Led campaign activations on paid, owned, and earned platforms- Ensured brand and creative consistency, and quality across managed regions - including both Southeast Asia and Europe- Managed campaign timelines and budgets across projects and ensured agencies delivered according to briefs- Collaborated with key external partners to develop strategic, on-brand marketing campaigns- Responsible for the planning, coordination, and overall management of brand-related value-add from annual global media buys through agency

Singapore, Singapore, Sg

Singapore, Singapore, Sg

- Tracked and qualified new business opportunities to enhance and complement the agency's brand portfolio, and managed company credentials to create first leads into new business pitches- Led creation and development of content for social media accounts- Primary liaison between the agency and tertiary institution partners for outreach programmes, i.e., career fairs, guest lectures, live brief mentoring sessions, workshops, and agency induction sessions

Singapore, Sg

Industries: Automotive, Food & Beverage, Medical, Service, Finance, JewelleryResponsible for the following:- Various media drop initiatives- Media invitations to various events- Effective coordination of tasting sessions and securing coverage for an F&B client- Daily media monitoring for industry updates and client coverage- Content creation and managing company's and an automotive client's social media- On-air coverage for accounts under my teamAssisted in the following:- Monthly client report preparation- On-going pitching efforts for media interviews- Preparing press kits (press release, biography write-ups)- Creating targeted media list and propose influencer list for specific accounts

Industries: Art, AlcoholResponsible for the following:- News article and translating Chinese articles to English for media clipping- Conducting media intelligence- Managing media invites and RSVP lists- Conducting daily media monitoring to look out for news pertaining to clients' products or selected industriesAssisted in the following:- Management of post-event media coverage- Conducting competitor analysis for an account pitch- Preparing documents for media pitches and media briefs

Bachelor’S Degree, Business Management

Education record

Diploma In Marketing, Marketing

Education record