Anthony Avino, Csm Email & Phone Number

Austin, TX, US

Cambridge, Massachusetts, US

• Hire, manage, coach, and lead a team of Analytics Engineers
• Own and champion Product Operations' core data assets that fuel HubSpot's most critical operational questions, reinforcing them as Source of Truths across the organization
• Collaborate with both technical and non-technical areas of the business, bridging the gap between business problems and the technical solutions
• Proactively contribute to long-term data strategies and help position HubSpot as a leader in data democratization
• Partner with BI and Data Engineering teams to expand data access and availability
• Develop and maintain a program for team enablement on reporting best practices, leveraging HubSpot's data assets, and analytics development within Snowflake SQL, dbt, LookML, and git

Seattle, WA, US

• Hire, manage, coach and lead a high performing team of business analysts
• Define analytics and visualization strategy and roadmap for 3k+ organization
• Engage with sales & sales operations leaders, finance and other internal stakeholders to identify gaps/needs and recommend business intelligence solutions
• Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
• Partner with the Data Engineering team to define the data elements and data structure that the team leverages to enable analytical capabilities
• Collaborate with other Analytics teams across AWS to improve data quality & metrics alignment & best practice sharing

Seattle, WA, US

• Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders
• Lead departmental analytics initiatives to improve processes and productivity to enable other digital marketers to scale on quality and efficiencies for email and target audience planning
• Establish, implement, and measure the effectiveness of digital demand gen initiatives to drive awareness and adoption of AWS solutions
• Deliver clear, consistent, and frequent communication with Field Marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels
• Architect, execute, and optimize integrated campaigns across, email, web, and paid/syndicated channels to support growth of the AMER Field Marketing
• End-to-end channel owner from strategy, measurement, reporting, optimization, and automation of programs

Raleigh, NC, US

• Lead a team of data scientists, business analysts, and data engineers
• Prioritize, sequence, and roadmap analytical initiatives with a focus on marketing impact and operational efficiencies
• Influence and work with corporate teams to streamline existing processes and solutions in order to create a data-enabled user journey
• Maintain a connected ecosystem of self-service dashboards across multiple data sources and systems
• Lead the business design, requirements gathering, and implementation of process and technology improvements across department
• Translate business personalization requirements and objectives into well-defined and clearly articulated technical specifications and documentation

Raleigh, NC, US

• Managed team of analytic professionals responsible for database configurations, custom analytical reporting, and data normalization exercises
• Designed and launched comprehensive business intelligence dashboards (Tableau, Data Warehouse, SQL, Reporting Automation, Data Modeling) for trend analysis on company whitespace, especially relating to driving pipeline.
• Coordinated marketing and sales data efforts to create and maintain a quality prospect database to run and grow the business
• Streamlined database segmentation including buyer persona profiles and account-based segments to enable accurate audience targeting across marketing teams
• Maintained database hygiene by identifying data gaps needed for business use cases, develop data append strategies, and standardize the data cleansing process
• Collaborated with BI team on the extracting, transforming and loading (ETL) of data from multiple data sources for BI dashboards

Seattle, Washington, US

• Supported regional sales and marketing managers, producing, managing, administering, and deploying their marketing activities across the Americas theater using the marketing automation platform Marketo
• Liaison between sales and marketing departments for lead generation and sales development
• Produced and managed 100+ programs each quarter including list imports, eDM campaigns and digital media programs in support of our lead generation goals with external partners
• Designed and implemented automated, actionable reports that were used across the organization to monitor effectiveness of marketing efforts
• Defined, documented, and guided usage of tracking conventions for measurement of website, marketing channel and campaign performance
• Provided data-driven insights to inform A/B test ideation and prioritization, ensure reliable, accurate test measurement, and support analysis of A/B test results and impact

Fairfax, Virginia, US

• Researched, developed, and implemented company CRM (SFDC) Structure
• Managed contractors and agencies for digital marketing support including content management, design, and paid media as the business grew
• Oversaw and grew the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth through lead generation
• Defined measurement plans: Aligned measurement approach with desired campaign objectives
• Created workflows, automated touchpoint systems, and email campaign structures for sales and marketing departments
• Developed email marketing strategies to support onboarding, engagement and retention of new and existing customers

Fairfax, Virginia, US

Bachelor Of Business Administration (B.B.A.), Marketing

Ibm Data Science Professional, Data Science