Anthony Avino, Csm Email & Phone Number

Austin, Tx, Us

Cambridge, Massachusetts, Us

• Hire, manage, coach, and lead a team of Analytics Engineers• Own and champion Product Operations' core data assets that fuel HubSpot's most critical operational questions, reinforcing them as Source of Truths across the organization• Collaborate with both technical and non-technical areas of the business, bridging the gap between business problems and the technical solutions• Proactively contribute to long-term data strategies and help position HubSpot as a leader in data democratization• Partner with BI and Data Engineering teams to expand data access and availability• Develop and maintain a program for team enablement on reporting best practices, leveraging HubSpot's data assets, and analytics development within Snowflake SQL, dbt, LookML, and git• Define and enforce team-wide coding standards, documentation requirements and development processes (CI/CD, code reviews, testing requirements, etc)

Seattle, Wa, Us

• Hire, manage, coach and lead a high performing team of business analysts• Define analytics and visualization strategy and roadmap for 3k+ organization• Engage with sales & sales operations leaders, finance and other internal stakeholders to identify gaps/needs and recommend business intelligence solutions• Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions• Partner with the Data Engineering team to define the data elements and data structure that the team leverages to enable analytical capabilities• Collaborate with other Analytics teams across AWS to improve data quality & metrics alignment & best practice sharing• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.• Drive technical decisions: Oversee team’s design, implementation, and testing to ensure the delivery of high quality products for the customer

Seattle, Wa, Us

• Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders• Lead departmental analytics initiatives to improve processes and productivity to enable other digital marketers to scale on quality and efficiencies for email and target audience planning• Establish, implement, and measure the effectiveness of digital demand gen initiatives to drive awareness and adoption of AWS solutions• Deliver clear, consistent, and frequent communication with Field Marketing stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels• Architect, execute, and optimize integrated campaigns across, email, web, and paid/syndicated channels to support growth of the AMER Field Marketing • End-to-end channel owner from strategy, measurement, reporting, optimization, and automation of programs• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategies

Raleigh, Nc, Us

• Lead a team of data scientists, business analysts, and data engineers• Prioritize, sequence, and roadmap analytical initiatives with a focus on marketing impact and operational efficiencies• Influence and work with corporate teams to streamline existing processes and solutions in order to create a data-enabled user journey• Maintain a connected ecosystem of self-service dashboards across multiple data sources and systems • Lead the business design, requirements gathering, and implementation of process and technology improvements across department• Translate business personalization requirements and objectives into well-defined and clearly articulated technical specifications and documentation• Lead the day-to-day activities of requirements tracking, prioritization, scoping and development oversight for features and solutions supporting personalization needs• Integrate new tools, software, and technology to streamline processes, improve efficiencies, and promote world-class working methods and culture within the analytics team• Serve as product manager for reporting tool used by over 60+ marketers to analyze programmatic marketing results • Review technical specifications to ensure business requirements are adequately reflected in technical planning documents• Create and execute a plan to develop and mature our ability to measure and optimize marketing analytics, mapped to our user journey

Raleigh, Nc, Us

• Managed team of analytic professionals responsible for database configurations, custom analytical reporting, and data normalization exercises• Designed and launched comprehensive business intelligence dashboards (Tableau, Data Warehouse, SQL, Reporting Automation, Data Modeling) for trend analysis on company whitespace, especially relating to driving pipeline growth, customer/contact retention and marketing productivity• Coordinated marketing and sales data efforts to create and maintain a quality prospect database to run and grow the business• Streamlined database segmentation including buyer persona profiles and account-based segments to enable accurate audience targeting across marketing teams• Maintained database hygiene by identifying data gaps needed for business use cases, develop data append strategies, and standardize the data cleansing process• Collaborated with BI team on the extracting, transforming and loading (ETL) of data from multiple data sources for BI dashboards• Managed, monitored, and improved database integrity (Data Governance) and health across North America• Identified and implemented process improvements to increase effectiveness, create productive segmentation strategies and test plans, and simplify access to customer data for marketing initiatives• Formulated roadmap, guided optimization, and automated standard processes across complex ecosystem (Custom built Wrike® instance incorporating workflow optimization processes via API)• Implemented enhancements and optimization for automation tools (i.e Eloqua) to improve scalability and performance for segmentation related to marketing campaigns• Evaluated and utilized collected customer data to meet marketing goals and objectives• Evaluated contact acquisition and engagement effectiveness of marketing campaigns through data analysis exercises• Orchestrated integrated email, social, direct mail, and tele campaigns across North America based on database metrics

Seattle, Washington, Us

• Supported regional sales and marketing managers, producing, managing, administering, and deploying their marketing activities across the Americas theater using the marketing automation platform Marketo• Liaison between sales and marketing departments for lead generation and sales development• Produced and managed 100+ programs each quarter including list imports, eDM campaigns and digital media programs in support of our lead generation goals with external partners• Designed and implemented automated, actionable reports that were used across the organization to monitor effectiveness of marketing efforts• Defined, documented, and guided usage of tracking conventions for measurement of website, marketing channel and campaign performance• Provided data-driven insights to inform A/B test ideation and prioritization, ensure reliable, accurate test measurement, and support analysis of A/B test results and impact

Fairfax, Virginia, Us

• Researched, developed, and implemented company CRM (SFDC) Structure• Managed contractors and agencies for digital marketing support including content management, design, and paid media as the business grew• Oversaw and grew the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth through lead generation• Defined measurement plans: Aligned measurement approach with desired campaign objectives• Created workflows, automated touchpoint systems, and email campaign structures for sales and marketing departments• Developed email marketing strategies to support onboarding, engagement and retention of new and existing customers• Curated compelling content programs across owned channels, including social, email and web• Lead website redesign and content strategy roadmap• Created end-to-end demand generation digital media (Google Adwords) advertising journeys and campaigns, setting and tracking KPI’s through Google Analytics• Developed and lead channel testing, experimentation plans, establish requirements documentation, flows, segmentation, and reporting to analyze results and provide recommendations

Fairfax, Virginia, Us

Bachelor Of Business Administration (B.B.A.), Marketing

Ibm Data Science Professional, Data Science