I drive revenue-generating initiatives through targeted customer acquisition and advocacy programs, tailored for B2B engagement. Serving as a key liaison for Sales, Strategic Development, Human Resources, Product, and Partnerships teams, I align our marketing strategy to empower cross-functional goals and advance our corporate mission.I oversee all facets of customer-facing marketing, including:- Event Revenue Focused Activities: Tackled an overlooked and underutilized major opportunity to triangulate efforts, intelligence gathering, and action plans through a process I created, implemented and managed. This included over 20 events with CEO, COO, CFO, CRO, & Board orchestration, resulting in over 250 interactions at the highest levels of those accounts.- Key Account Strategy: Identify creative solutions for unique account challenges and brought those solutions to life, including 2 instances of gaining trust and fully embedding myself with customers.-Persona Creation + Activation With Content: Identified and rectified a strategy gap with persona documentation. Armed with sound strategy, I created 75 assets tailored to address unique personas to ensure message market fit.- Sales Enablement Playbook: Co-lead the development of a sales playbook through which the sales organization leveraged compelling presentations, sales and technical assets, and impactful use cases and case studies to bring order to a challenging multi-year sales cycle and journey.- Voice of the Customer + Brand Research: Led the team's creative ideation from a "Voice of the Customer" perspective while leading 3 rounds of brand research.Beyond content strategy and execution, I manage the Customer Experience Marketing budget, coordinate with trade show efforts, and ensure consistency and creative integrity across all customer touchpoints. My goal is to continuously elevate the Anterix brand in alignment with evolving market demands, enhancing both customer engagement and market presence.

When I started at Anterix, we were a pre-revenue, publicly-traded technology start-up. As the Creative Services Manager, I touched all marketing elements that represent the organization. Sometimes I was copywriting, sometimes I was guiding SEO, sometimes I was working with one of our agencies to generate creative. But it always meant that I was leading the charge in working with our audience in mind to solve business problems with creative ideas. - I managed creative output - from assessment & concept to production & media planning - for Anterix and associated brands. - I used Google Analytics to review and plan all digital efforts. - I used SEO tools and best practices to assess, remediate and plan for an improved search presence in a challenging market. - I leveraged my extensive video background for video projects ranging from setting up our own live streaming studio to produced sponsorship videos with customized audiences. My involvement varied based on budgets and timelines. - I built a production studio for remote demonstrations that are highly technical in nature. - I purchased media across digital spaces including LinkedIn and Google Ads. - I produced, edited, and handled pre-production for our web/pod cast Industry Insights.

I help organizations resonate by way of communications. This begins with a strategic foundation and presentation informed by research. As a nimble collaborator, I am routinely asked to stay onboard to implement the insights, strategies and actionable plans I presented.The excitement of bringing the vision to life includes content strategy, writing, event management, photography, videography, design and even a touch of creative direction, all using my project management strengths.

I joined the Customer Office, which is responsible for the design and execution of an integrated strategy to enhance the customer experience in Prudential’s U.S. businesses.- Guided multiple products and stakeholders in planning and creation of digital projects.- Planned the migration of 2 high-worth websites to new CMS platforms.- Supported planning and creation of the business' first foray into multi-lingual web properties, followed by a second site with heavy translation and experience changes.- Worked in Agile Scrum with development teams to convey business needs, prioritize backlog, convey limitations and capabilities and manage expectations of all stakeholders.My time at Prudential included my teams transition to a different reporting structure to more closely align with our internal customers' needs, and substantial changes across the team. My responsibilities grew substantially in a short time as the team evolved to better meet the needs with the available resources.

As a Brand Strategist, I created original and trend-setting strategy that garnered attention, gained traction and produced results. After conducting and collecting research I created the core brand strategy. Eventually, I formalized best practices and added cutting edge elements to ensure clients stayed ahead of the market.Areas of focus include:- Brand Strategy and Implementation- Brand Vernacular- Social Media Strategy and Content- Photo and Video Planning and Production- Event Activation- CRM Strategy, Implementation, Analysis- Non-Traditional, Guerrilla Marketing- Email Strategy, Design, Execution and Analysis- Content Planning, Creation and Analysis

As the sole Project Manager on the team, I created original strategy for homebuilders and developers while guiding the team of employees, freelancers and partners to create completely custom Brand Book Products. Often times, activation and implementation of those strategies comprised a substantial element of engagements. At a boutique agency, I was able to produce video and photo projects, write copy, extend my design expertise while exceeding expectations on tight budgets and timelines.