Senior Product Strategy Manager
CurrentContentsquare is a global SaaS provider of Digital Analytics solutions equipping 1.3 million websites and apps. It has raised over $1.4B and is valued at $5.6B.I support the C-Suite and Product Leadership at Contentsquare in crafting expansion strategies, making investment decisions, monitoring performance, and overseeing strategy execution. Over the years, I have built up experience across:- Corporate Strategy: Identifying the outcomes that are most critical to the business and ensuring that strategic guidelines are cascaded into the teams.- Product Strategy: Building a portfolio of strategic product opportunities and enabling go/no go decisions based on market & customer insights, as well as financial projections. That included supporting M&A conversations, opening or sunsetting product lines, and re-allocating our resources.- AI Strategy: Aligning our Leadership on what AI is and how it can help the product solve our users' biggest pain points. That involved producing a strategy that clearly states the role of Generative AI as well as UI revamps in capturing relevant data points to fuel models geared toward automation.- Go-To-Market Strategy: Measuring our TAM to uncover untapped growth potential in specific geographies, industries and customer segments. Revamping our Pricing & Packaging approach to promote the right product at the right price for the right ICP.The key skills I develop and apply are: strategic thinking and positioning, market analysis, financial modelling, field/customer research, new product/service offering design and story telling